Canon: Jungle

River
Crocodile
Eyeteeth
Fish
No. Hand

Advertising Agency: ATHOS/TBWA, Bolivia
Creative Director: Pablo Leiva
Art Director: Amples Regiani
Copywriter: Sergio Chisaka

Related videos by Shutterstock

7 comments

morse's picture
morse
15494 pencils

I think the idea is good, but somehow the execution doesn't look elegant. It's a visual clutter.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Alec K's picture
Alec K
43 pencils

Agree, also I feel the depth they are trying to show doesn't work. Maybe if the colors started dark then to light, or something.

sergeo_syd's picture
sergeo_syd
603 pencils

Oh man, this is really hard to understand. For such a small copy I should not have to work this hard. Work sucks, where is my GF I what to play.

http://edictive.com - Film Production Management

orelbit's picture
orelbit
58 pencils

I love the idea, the execution is confusing...

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I agree with morse about making it more refined, but even as a raw dog idea, it looks like it will be a winner once they get the kinks worked out.

ValenG's picture
ValenG
58 pencils

I feel awful, don’t get it

ADHATERLOVER's picture
ADHATERLOVER
169 pencils

Me parece que estratégicamente no tiene asidero. Por lo que intuyo que es un trucho. Los zooms hacen las cosas más grandes y aquí los elementos siguen siendo pequeños a la vista. La publicidad no se trata de comunicar ocurrencias buscando premios, se trata de comunicar beneficios válidos para la marca y para el consumidor. Mala idea, peor ejecución. Chicos, se trata de aprender, no hay mala onda!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments