Canon: Jungle

No. Hand

Advertising Agency: ATHOS/TBWA, Bolivia
Creative Director: Pablo Leiva
Art Director: Amples Regiani
Copywriter: Sergio Chisaka

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morse's picture
15494 pencils

I think the idea is good, but somehow the execution doesn't look elegant. It's a visual clutter.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Alec K's picture
Alec K
43 pencils

Agree, also I feel the depth they are trying to show doesn't work. Maybe if the colors started dark then to light, or something.

sergeo_syd's picture
603 pencils

Oh man, this is really hard to understand. For such a small copy I should not have to work this hard. Work sucks, where is my GF I what to play. - Film Production Management

orelbit's picture
58 pencils

I love the idea, the execution is confusing...

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I agree with morse about making it more refined, but even as a raw dog idea, it looks like it will be a winner once they get the kinks worked out.

ValenG's picture
58 pencils

I feel awful, don’t get it

169 pencils

Me parece que estratégicamente no tiene asidero. Por lo que intuyo que es un trucho. Los zooms hacen las cosas más grandes y aquí los elementos siguen siendo pequeños a la vista. La publicidad no se trata de comunicar ocurrencias buscando premios, se trata de comunicar beneficios válidos para la marca y para el consumidor. Mala idea, peor ejecución. Chicos, se trata de aprender, no hay mala onda!

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