Canon EOS ProGrip Battery pack: Grip

Advertising Agency: Dentsu Malaysia
Creative Director: SP Lee
Art Directors: NIkki Chong, KC Aui
Copywriter: Chan Woei Hern
Illustrator: Norman Tang
Photographer: Raymond (IFL)
Published: October 2009

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20 comments

suzie_y's picture
suzie_y
16 pencils

that's so much better!

8718's picture
8718
78 pencils

Axay555,

The client liked both ideas. So we got the b/w press ad out before this poster.
Which one do you think is better?

Thanks for following. Cheers!

xcreativity's picture
xcreativity
2374 pencils

simple but good, like it

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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everartz's picture
everartz
7611 pencils

pinky is not right.. and the one in the link is better than this one..

| Everartz |

corkscrewkibitzer's picture
corkscrewkibitzer
76 pencils

doesn't go well with the idea.

Hibon's picture
Hibon
3731 pencils

Interesting idea but the art work is "bizarre" look at the finger nail, etc ????

Simple ideas are the best !

Adaddicted's picture
Adaddicted
3435 pencils

Agree with you, over used idea and execution.

withalltherespects

kripaakar's picture
kripaakar
522 pencils

the visual doesn't convey the 'feel-good' element..

fakesuperhero's picture
fakesuperhero
10 pencils

Hmmmmm this idea done in bangkok by mcCann
kinda feels to much the same...

http://adsoftheworld.com/media/print/ansell_glass

Brain-Art's picture
Brain-Art
1101 pencils

Powerfull photo, although it needed more work. There's a disconnection between the art and the idea

silvi's picture
silvi
4172 pencils

The other one is the best

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

hermotsura's picture
hermotsura
254 pencils

feels creepy to me.

bad astronaut's picture
bad astronaut
544 pencils

would have looked better on the mark5.

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

My personal opinion is an ad works if it is real, i.e. believable...

If you have to force the idea through hours of retouching and art direction, then it isn't any good...

Copywriters have the same problem...

If a headline needs a subhead to explain it, then you're dead in the water...

rolling.stone's picture
rolling.stone
2740 pencils

scary in first look

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

scarrryyyyyyyyyyyy

Guest's picture
Guest

Canon EOS ProGrip Battery pack, not genuine battery, but very OK
laptop-batteries.com.au/canon-camcorder-battery.htm

davidchong11's picture
davidchong11
38 pencils

good

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