Canon: Cheesy Targets, Miss

It's more fun underwater.

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Beatriz Sanches
Copywriter: Guilherme Aché
Illustrator: Vega Überhauz
Photographer: Jairo Goldflus
Published: February 2011

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12 comments

miko1aj's picture
miko1aj
3100 pencils

absolutely fantastic and entertaining campaign. nothing to complain about that.

luispiter's picture
luispiter
2756 pencils

jajaja its funny...

raulbanderas's picture
raulbanderas
357 pencils

i like it, it is good

Billoughsby's picture
Billoughsby
5091 pencils

One complaint: These are all easy targets from a couple of generations past. Maybe Canon has keenly judged its target. But how about a Teaparty Candidate or Grammy winner thrown in?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Ordozgoiti's picture
Ordozgoiti
235 pencils

I like how they've thrown in the "fun" concept, which is basically what an underwater compact camera is all about.

jagadeesh's picture
jagadeesh
749 pencils

hey can someone explain the idea...
i dont get this campaign..

NataliaLima's picture
NataliaLima
1380 pencils

The board in which she's standing will fall if someone hits the target. So she'll be under water, where its more fun to photograph. Ok?

everartz's picture
everartz
7589 pencils

i would like to see that lady sank!! :D
lovely idea.. but honestly i think the art direction is a bit flat

| Everartz |

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Prob because its kinda negative to wanna dunk them, so it they gave it that "akwardfamilyphotos.com" vibe

I like the implied line to the product/logo

bagusasik's picture
bagusasik
68 pencils

Its Funny :D:D:D

Lazarus's picture
Lazarus
1490 pencils

Meh.

andyStock's picture
andyStock
666 pencils

Agree with Lazarus, I'm not really feeling this ad at all.

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