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Cheesy Targets, Miss

Agency Network: 
Published/Aired: 
February 2011
Description: 

Print advertisment created by FCB, Brazil for Canon, within the category: Electronics, Technology.

It's more fun underwater.

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Beatriz Sanches
Copywriter: Guilherme Aché
Illustrator: Vega Überhauz
Photographer: Jairo Goldflus

Comments (12)

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miko1aj's picture
miko1aj
Activity Score 3086

absolutely fantastic and entertaining campaign. nothing to complain about that.

luispiter's picture
luispiter
Activity Score 2756

jajaja its funny...

raulbanderas's picture
raulbanderas
Activity Score 357

i like it, it is good

Billoughsby's picture
Billoughsby
Activity Score 5144

One complaint: These are all easy targets from a couple of generations past. Maybe Canon has keenly judged its target. But how about a Teaparty Candidate or Grammy winner thrown in?

That's it.

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

I like how they've thrown in the "fun" concept, which is basically what an underwater compact camera is all about.

jagadeesh's picture
jagadeesh
Activity Score 743

hey can someone explain the idea...
i dont get this campaign..

NataliaLima's picture
NataliaLima
Activity Score 1380

The board in which she's standing will fall if someone hits the target. So she'll be under water, where its more fun to photograph. Ok?

everartz's picture
everartz
Activity Score 7615

i would like to see that lady sank!! :D
lovely idea.. but honestly i think the art direction is a bit flat

| everartz |

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Prob because its kinda negative to wanna dunk them, so it they gave it that "akwardfamilyphotos.com" vibe

I like the implied line to the product/logo

bagusasik's picture
bagusasik
Activity Score 68

Its Funny :D:D:D

Lazarus's picture
Lazarus
Activity Score 1536

Meh.

andyStock's picture
andyStock
Activity Score 666

Agree with Lazarus, I'm not really feeling this ad at all.

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