Canon: Cheesy Targets, Choir
Average: 9 (65 votes)

It's more fun underwater.

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Beatriz Sanches
Copywriter: Guilherme Aché
Illustrator: Vega Überhauz
Photographer: Jairo Goldflus
Published: February 2011

6 comments

barcreativo.com's picture
2752 pencils
barcreativo.com

its the better

rehpani's picture
312 pencils
rehpani

cannes

eltintachina's picture
12 pencils
eltintachina

Dieron en el blanco!

Vingy's picture
494 pencils
Vingy

Haha as "eltintachina" said: "They got a bullseye on this campaign" The idea is very well executed and is just so FUN to imagine how it will be if they went underwater.

dadada's picture
1723 pencils
dadada

haha.. i like this campaign

Everybody is creative, be yourself.

ronstr's picture
130 pencils
ronstr

Excellent idea. Campaign with balls!