Cannes Young Lions: Baby Bottle

Thanks for your rebuttal.

For the record, the confusion lies in figuring out that the meat communicates food for lions, which is not as obvious as you think, particularly if the carnivore is tucked away in the upper right-hand corner. Many viewers here will try and figure out the main visual – coming up with ambiguous notions – before they realize that the logotype sums up the idea.

Garcia+Robles's little campaign is clever -- too clever, as it turns out.

Maybe I shouldn't pan it. It's clean and simple and that's usually perfectly ok. But I would expect them to push a little more than they did here. It feels like a swipe or a parody of a classic print ad of the late 1950s/early 1960s to me, and I don't think they were aiming for anything retro. --Thus it seems (sorry) lazy, as if they checked in and didn't try very hard.