Cannes Young Lions: Baby Bottle

Cannes Young Lions Guatemala. Call for Entries. www.ugap.com

Advertising Agency: Garcia+Robles, Guatemala
Creative Directors: Victor Alfredo Robles, Mayté Oliva
Art Directors: Andres Rosales, Francisco Rodriguez
Published: April 2011

13 comments

atb2005's picture
atb2005
13567 pencils

20 votes for this so far and the average is 7? Are you effing serious?

Billoughsby's picture
Billoughsby
5091 pencils

Agreed. Let's bring that average down. There's nothing to this series.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Reality Check's picture
Reality Check
1801 pencils

Looking at this campaign was an exercise in confusion.

morse's picture
morse
16480 pencils

It's not great, but it's not confusing for me. Young = baby bottle, Lions = meat. Simple.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Reality Check's picture
Reality Check
1801 pencils

Thanks for your rebuttal.

For the record, the confusion lies in figuring out that the meat communicates food for lions, which is not as obvious as you think, particularly if the carnivore is tucked away in the upper right-hand corner. Many viewers here will try and figure out the main visual – coming up with ambiguous notions – before they realize that the logotype sums up the idea.

Garcia+Robles's little campaign is clever -- too clever, as it turns out.

saumya's picture
saumya
224 pencils

meat for the baby? its sad. bad creative. now I know cannes is going to the dogs...

ad loving mad creative. find me on desicreative.

Clowrfe's picture
Clowrfe
18 pencils

so so

Tommy G.'s picture
Tommy G.
897 pencils

they won't find more job after this campaign

Eliflon's picture
Eliflon
20 pencils

Well, could be better.

jagadeesh's picture
jagadeesh
747 pencils

guys what i get is..the lions are young so they are feeding meat(that's what lions eat) in a way we feed babies...
young lions=young human lions..
i see people panning this campaign but i find it as a ok campaign...

Billoughsby's picture
Billoughsby
5091 pencils

Maybe I shouldn't pan it. It's clean and simple and that's usually perfectly ok. But I would expect them to push a little more than they did here. It feels like a swipe or a parody of a classic print ad of the late 1950s/early 1960s to me, and I don't think they were aiming for anything retro. --Thus it seems (sorry) lazy, as if they checked in and didn't try very hard.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dadada's picture
dadada
1720 pencils

nice concept but execution doesn't work, meet could be in a teething ring for example not in a baby bottle.

Everybody is creative, be yourself.

mulholland's picture
mulholland
2 pencils

What they translated into a visual is the popular "saying" about young people in advertising who are keen on winning awards: They are "young and hungry".

Log in or register to post comments