Cannes Lions, Spikes Asia 2010: Tuk-tuk

Advertising Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Koh Hwee Peng
Art Director: Karan Dang
Copywriters: Kenneth Chia, Gao Yuanheng
Illustrators: Tay Kok Wei, Karan Dang
Planner: Gino Borromeo

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32 comments

Billoughsby's picture
Billoughsby
5091 pencils

"With a name like Cannes, it's got to be good!™"

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

sirvan's picture
sirvan
29870 pencils

Cannes is a joke. And this year was funnier than usual.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

please explain.. i dont get it

CA's picture
CA
66 pencils

The campaign is basically taking famous ads and placing objects that symbolize Asia into those ads. "Spikes Asia Advertising Festival"

Anonymous Author's picture
Anonymous Author
1541 pencils

Looking too hard for meaning, or not hard enough?

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

Tuk tuk is so shinng that cars have to sudden stop to take a look.

Guest's picture
Guest

"Great ideas with an asian touch", glad they cleared that up.

Guest's picture
Guest

It's been done.

Guest's picture
Guest

i saw the same ejecution over 5 year ago in new york festival book, Ad for Mercedez Benz.

Guest's picture
Guest

nice art work :)

Guest's picture
Guest

you guys should read the copy

kalpesh78's picture
kalpesh78
2582 pencils

yuck

ideas....30 minutes nahi toh free.

Guest's picture
Guest

tooo gud!!!!

Guest's picture
Guest
Guest's picture
Guest

too bad

Guest's picture
Guest

I remember an Audi ad, the same idea, but i can't find the link.

Guest's picture
Guest

this AD is an old one, the original one goes to Mercedes, done and by LEO BURNETT back 1997, and it won a Grand Prix at Cannes Lions of the same year. you can see this ad here, and its exactly the same: http://www.coloribus.com/adsarchive/prints/mercedes-slk-skidmarks-459005/

then Audi used the same ad back in 1999, but in a very smart way, it was like: a kick under the built for Mercedes!! that ad was done by BATES-NORWAY for the Audi TT Coupe, as you can see it here:
http://www.advertolog.com/harald-a-moller/adverts/skidmarks-1266805/

Guest's picture
Guest

it's meant to be a spoof of that merc ad

Guest's picture
Guest

Amazing....

Guest's picture
Guest

its really good.......

silversurfer's picture
silversurfer
53 pencils

I can't recall ever seeing a spoof ad of another ad that was any good. You're always better off coming up with something original.

Billoughsby's picture
Billoughsby
5091 pencils

Yeah. Apparently the thought of having to come up with something new left skid marks on their creative. -- And Cannes ate it with a spoon.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

lol, cannes ate it with a spoon, sad but true.

Guest's picture
Guest

awesome!

Guest's picture
Guest

awesome!

Guest's picture
Guest

it's been done by a german agency, may be jung von matt for mercedes...
this is so badly copied, you asians suck :P

Guest's picture
Guest

do you not get what it's advertising? it's purposely a spoof with an asian twist to it for a reason

Guest's picture
Guest

It's been done.

Guest's picture
Guest

wasn't this idea done for mercedes some years back? was it the SLK?

Guest's picture
Guest

It's a copy but not of an ad of mercedes because it is suppose to be that way....It's an Asian festival...so the idea it's that it's as good as Cannes but held in Asia...but that same idea was done many years ago in Brazil for the Young Lions competition so they had toy cars instead of the real ones and the marks of the brake were in carpet. so that.

Guest's picture
Guest

This is stealing and copying....shaaaaaaaaaaaaaaame on them

Guest's picture
Guest

Delusion of creativity! This is what happens when your regional ECD comes from
a country of not much culture and hires of the same backyard.

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