Cannes Lions, Spikes Asia 2010: Meditation

Advertising Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Koh Hwee Peng
Art Director: Karan Dang
Copywriters: Kenneth Chia, Gao Yuanheng
Illustrators: Tay Kok Wei, Karan Dang
Planner: Gino Borromeo

29 comments

themolehole's picture
themolehole
30 pencils

This is rather interesting! Wished the body copy could be slightly bigger though.. cause it's rather hard to decipher what it's trying to say/sell.

Guest's picture
Guest

so much media to handle ... u can grow the hands .. but the ears remains 2 only ... how ironical !

Guest's picture
Guest

No, it is ironic, not ironical...

prasanno's picture
prasanno
102 pencils

hard to read the body copy... but i like it...clean. ;-)

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

they shouldnt have used a religious medium. Devi Matha does not listen to ipod....even a broad minded person like me shirked a bit when i saw this ad..

wildbore's picture
wildbore
749 pencils

agree wt miss copywriter!

sintra's picture
sintra
699 pencils

Yep good point , not wise to use religion.

Guest's picture
Guest

This is disgusting you should not have used any gods figure, i think it would be still better if have use the simple a lady image on casual dress..

Guest's picture
Guest

Like the idea

Guest's picture
Guest

granted this figure has four pairs of hand. but how many ears does it have. if they wanted to use hindu mythology, they could have easily found characters with multiple heads too.

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

there is a character with multiple heads too....whatever way you try to justify there is a certain imagery that certain people immediately make a connection with , and it has its positives and negatives....i only said its better to do away with the negatives and make an ad that everybody agrees with....people who know hindu mythology will know what this image is all about....

Guest's picture
Guest

You're right.

Guest's picture
Guest

Please Dont Play with Hindu Emotions.

Guest's picture
Guest

jus loved d concept!!

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

BAd

Himanshu Prabhakar

Guest's picture
Guest

The Hindu outrage. I am a Hindi, I didn't find anything offensive, although I found the ad bad.

Sushi lover's picture
Sushi lover
905 pencils

I don't understand why integrate with ipod into the ad, any specific meanings behind?
As others said, bad to use religions, it is kinda risk.

Dream needs to be big!

Guest's picture
Guest

good

Guest's picture
Guest

I am not a hindi, but i dont think the idea or the visual demeans the God, but then its my view.

Nice work btw

Guest's picture
Guest

am a hindu but i would agree with you. I dont see anything offensive.

Anyways, the work seems to be for the fraternity and is well communicated.

Guest's picture
Guest

Well Communicated...

Guest's picture
Guest

its nice

monsieurange's picture
monsieurange
520 pencils

Fantastic!

Guest's picture
Guest

good one ***********

Guest's picture
Guest

Like it and belive its working and because of that i dont wont to bother about 'LOGICS'

Guest's picture
Guest

Goddess Devi holding many IPODS with her many hands, communicate an ad for an awards function???????? in what way is this well communicated?????? a religious medium can be used if the concept actually works ! but i don't see this working ... its stupid....

Dzsoi's picture
Dzsoi
5725 pencils

I agreed but atb has enlightened me. It is just an iPod ad with an "Asian touch". Still, I don't think this is a good solution to advertise an ad contest. Do something more general, don't advertise iPod.

atb2005's picture
atb2005
13567 pencils

@guest and @Dzsoi

JWT decided to put an Asian spin on well known Western ads.

Guest's picture
Guest

I do not agree with ms copy writter about not using religion. To me the figure is a graphic icon, it can be a roll of dancers, right? and this is our culture, it is alive, it is real, it is part of our life, why avoid it?? These are all icons that represent Asia and no one else has it. Be proud of it, promote it, talk about it, urgue about and even fight about it. AND NOT AVOID IT. We are not a politicion, we are creative designers!

cheewai

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