Cannes Lions, Spikes Asia 2010: Meditation
Advertising Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Koh Hwee Peng
Art Director: Karan Dang
Copywriters: Kenneth Chia, Gao Yuanheng
Illustrators: Tay Kok Wei, Karan Dang
Planner: Gino Borromeo
29 Comments
This is rather interesting! Wished the body copy could be slightly bigger though.. cause it's rather hard to decipher what it's trying to say/sell.
so much media to handle ... u can grow the hands .. but the ears remains 2 only ... how ironical !
No, it is ironic, not ironical...
hard to read the body copy... but i like it...clean. ;-)
they shouldnt have used a religious medium. Devi Matha does not listen to ipod....even a broad minded person like me shirked a bit when i saw this ad..
agree wt miss copywriter!
Yep good point , not wise to use religion.
This is disgusting you should not have used any gods figure, i think it would be still better if have use the simple a lady image on casual dress..
Like the idea
granted this figure has four pairs of hand. but how many ears does it have. if they wanted to use hindu mythology, they could have easily found characters with multiple heads too.
there is a character with multiple heads too....whatever way you try to justify there is a certain imagery that certain people immediately make a connection with , and it has its positives and negatives....i only said its better to do away with the negatives and make an ad that everybody agrees with....people who know hindu mythology will know what this image is all about....
You're right.
Please Dont Play with Hindu Emotions.
jus loved d concept!!
BAd
Himanshu Prabhakar
The Hindu outrage. I am a Hindi, I didn't find anything offensive, although I found the ad bad.
I don't understand why integrate with ipod into the ad, any specific meanings behind?
As others said, bad to use religions, it is kinda risk.
Dream needs to be big!
good
I am not a hindi, but i dont think the idea or the visual demeans the God, but then its my view.
Nice work btw
am a hindu but i would agree with you. I dont see anything offensive.
Anyways, the work seems to be for the fraternity and is well communicated.
Well Communicated...
its nice
Fantastic!
good one ***********
Like it and belive its working and because of that i dont wont to bother about 'LOGICS'
Goddess Devi holding many IPODS with her many hands, communicate an ad for an awards function???????? in what way is this well communicated?????? a religious medium can be used if the concept actually works ! but i don't see this working ... its stupid....
I agreed but atb has enlightened me. It is just an iPod ad with an "Asian touch". Still, I don't think this is a good solution to advertise an ad contest. Do something more general, don't advertise iPod.
@guest and @Dzsoi
JWT decided to put an Asian spin on well known Western ads.
I do not agree with ms copy writter about not using religion. To me the figure is a graphic icon, it can be a roll of dancers, right? and this is our culture, it is alive, it is real, it is part of our life, why avoid it?? These are all icons that represent Asia and no one else has it. Be proud of it, promote it, talk about it, urgue about and even fight about it. AND NOT AVOID IT. We are not a politicion, we are creative designers!
cheewai