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Agency: 
Published/Aired: 
March 2011
Description: 

You are never gonna be entirely happy without a Cannes Lion.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Copywriters: Roberto Vilhena, Ricardo Dolla
Art Directors: Bernardo Romero, Tico Moraes
Photographer: Mauricio Nahas
Retouch: Boreal

Comments (10)

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Highest Rated

shbs2's picture
shbs2
Activity Score 35

agree on that

Dat Le's picture
Dat Le
Activity Score 20

It feels like the word "GOING" should've been used instead of "GONNA." It would give it a more authoritative, "this is a fact" feel in my opinion. What do you think? I think it's inconsistent because it says "YOU ARE" vs. "YOU'RE." So it's either "YOU ARE NEVER GOING TO" or "YOU'RE NEVER GONNA." I don't think anyone says "You are never gonna."

sagi7ario's picture
sagi7ario
Activity Score 42

Very useful observation. Thanks!

Boxey's picture
Boxey
Activity Score 8881

Agreed.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Agreed - needs to be consistent: if you're gonna slang, go slang. If you choose not to be, continue so.

shbs2's picture
shbs2
Activity Score 35

agree on that

TommyO's picture
TommyO
Activity Score 1866

The baby one is better.

Adcritic10-10's picture
Adcritic10-10
Activity Score 124

Love it!

Glut's picture
Glut
Activity Score 3937

This is so wrong. You are never gonna be entirely happy because you are giving cannes lions such much credit. My god! There´s life outside the adworld and for the 90% is way much better

NataliaLima's picture
NataliaLima
Activity Score 1380

This is meant to be an exaggeration. I hardly doubt anyone would abandon their life for work after seeing this ad, unless they're willing to.

picktokyo's picture
picktokyo
Activity Score 1404

it's a black pencil to me

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