Cannes Lions: Car

You are never gonna be entirely happy without a Cannes Lion.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Copywriters: Roberto Vilhena, Ricardo Dolla
Art Directors: Bernardo Romero, Tico Moraes
Photographer: Mauricio Nahas
Retouch: Boreal

March 2011


Dat Le's picture
Dat Le
20 pencils

It feels like the word "GOING" should've been used instead of "GONNA." It would give it a more authoritative, "this is a fact" feel in my opinion. What do you think? I think it's inconsistent because it says "YOU ARE" vs. "YOU'RE." So it's either "YOU ARE NEVER GOING TO" or "YOU'RE NEVER GONNA." I don't think anyone says "You are never gonna."

sagi7ario's picture
42 pencils

Very useful observation. Thanks!

Boxey's picture
8881 pencils


CuriousPencil's picture
4225 pencils

Agreed - needs to be consistent: if you're gonna slang, go slang. If you choose not to be, continue so.

shbs2's picture
35 pencils

agree on that

TommyO's picture
1866 pencils

The baby one is better.

Adcritic10-10's picture
124 pencils

Love it!

Glut's picture
3937 pencils

This is so wrong. You are never gonna be entirely happy because you are giving cannes lions such much credit. My god! There´s life outside the adworld and for the 90% is way much better

NataliaLima's picture
1380 pencils

This is meant to be an exaggeration. I hardly doubt anyone would abandon their life for work after seeing this ad, unless they're willing to.

picktokyo's picture
1404 pencils

it's a black pencil to me

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