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Baby

Agency: 
Published/Aired: 
March 2011
Description: 

You are never gonna be entirely happy without a Cannes Lion.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Copywriters: Roberto Vilhena, Ricardo Dolla
Art Directors: Bernardo Romero, Tico Moraes
Photographer: Mauricio Nahas
Retouch: Boreal

Comments (15)

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Highest Rated

Corbeen's picture
Corbeen
Activity Score 1093

I am not sure is it showing the true character of many people in our profession. Maybe it does.. I wish this print to win cannes .. than they can f..ck , get a life,make babies, see whats outside their adland.. and think some better insight next time.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hehe, I think it definitely works. It kinda shows a Cannes Lions is the most prestigious prize one can win in an advertising career.

My_friend_Goo's picture
My_friend_Goo
Activity Score 292

It also shows that you're a clown for pointing out such an obvious consideration

Great ads btw.

morse's picture
morse
Activity Score 17364

It's good because it's true. I have yet to achieve this goal.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
atb2005
Activity Score 13561

Really? An award is more important than having a child?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's not about importance, it's about achievement in your life. Breathing is more important than having a child (cause you'd die without breathing) but that doesn't mean it's more satisfying.

Boxey's picture
Boxey
Activity Score 8881

It's exaggeration. I think having a child is much more important, but still found it funny.

kleenex's picture
kleenex
Activity Score 43349

It works for me.

TommyO's picture
TommyO
Activity Score 1866

Funny.

Adcritic10-10's picture
Adcritic10-10
Activity Score 124

Very funny. Great insight!

NONE™'s picture
NONE™
Activity Score 209

Gooooooooooooooooooooood!

NONE™

Hiperion's picture
Hiperion
Activity Score 3138

Forced.
Someone who prefers to win a Cannes Lion to have a child, does not deserve a lion.

NataliaLima's picture
NataliaLima
Activity Score 1380

Why so serious?

rodrigocm's picture
rodrigocm
Activity Score 6

thats the way brazilians are doing advertising? those are the insights? poor guys.

That One Guy's picture
That One Guy
Activity Score 266

I got a good laugh out of these. But the copy could be better.

Corbeen's picture
Corbeen
Activity Score 1093

I am not sure is it showing the true character of many people in our profession. Maybe it does.. I wish this print to win cannes .. than they can f..ck , get a life,make babies, see whats outside their adland.. and think some better insight next time.

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