Canipec: Sponge

Sponges have never been attractive.
Use Conditioner.

Advertising Agency: Alazraki Transmedia Network, Mexico City, Mexico
Creative Director: Angel Iglesias Jadraque
Art Director: María Villarroya
Copywriters: Germán Casas, Fatima Castellanos
Photographer: Machado Cicala Morassut
Published: March 2013