Canex: Yorkie

Who do you take care of?

Advertising Agency: TBWA\PHS Helsinki, Finland
Creative Director: Mikko Torvinen
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Illustrators: Fake Graphics, Asko Taina (PHS\Premedia)
Photographer: Archive
Typographers: Miika Kumpulainen
Art Buyer: Kirsi Parni
Account Supervisors: Johanna Paavilainen, Jaana Aberg
Division Manager: Seppo Saari
Published: April 2008


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thats the idea i guess, 'u'll be needing to pity your pets so much to make a dash for the brand

caur33m`'s picture

thats what the add tried to show..nice job

hard_core's picture
146 pencils

nice attention to detail with the slime marks.

youre_lame's picture
31 pencils

what type of worm is that?

SeanMartin's picture

The intestinal kind that dog and cats get. Trust me, you dont want that to go untreated.

luispiter's picture
2756 pencils
picopalqlea's picture
999 pencils


STRTLRS's picture
1607 pencils

I know they have cool furniture and kitchens in Scandinavia, so why did have to shoot this in what looks like an animal testing facility back in the 50s? The Photoshop could be better; just look how sharp the food is compared to the rest. I do like the alien ringworm from hell though.

I think, therefore... yeah.

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The title "yorkie" made this funnier. I wish it were referenced somewhere in the ad.

cperry's picture
280 pencils

Gross but as a pet owner this is pretty confrontational. I like it.
Although photo direction could use some work.

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Damn that is seriously gross, Now this is what will come to my head whenever my chihuahua begs me for snacks. But ad wise I think the image is pretty powerful, simple yet to the point.

Quink's picture
234 pencils

yuk yuk yuk yuk i guess that means the ad works...

dthlb72's picture
545 pencils

Good Ad!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Where can I buy a pet like this one?

Chief Creative Director Nexus BBDO

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it's a bit much-- I mean I can't even look at it for long.

Guest's picture

eeewwwwwwwww gross, im sooooooo gonna have nightmares.

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