Canex: Yorkie

Who do you take care of?

Advertising Agency: TBWA\PHS Helsinki, Finland
Creative Director: Mikko Torvinen
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Illustrators: Fake Graphics, Asko Taina (PHS\Premedia)
Photographer: Archive
Typographers: Miika Kumpulainen
Art Buyer: Kirsi Parni
Account Supervisors: Johanna Paavilainen, Jaana Aberg
Division Manager: Seppo Saari
Published: April 2008

17 comments

Guest commenter's picture
Guest commenter

disgusting

Guest commenter's picture
Guest commenter

thats the idea i guess, 'u'll be needing to pity your pets so much to make a dash for the brand

caur33m`'s picture
caur33m`

thats what the add tried to show..nice job

hard_core's picture
hard_core
146 pencils

nice attention to detail with the slime marks.

youre_lame's picture
youre_lame
31 pencils

what type of worm is that?

SeanMartin's picture
SeanMartin

The intestinal kind that dog and cats get. Trust me, you dont want that to go untreated.

luispiter's picture
luispiter
2756 pencils
picopalqlea's picture
picopalqlea
999 pencils

eeeeeewwww!

STRTLRS's picture
STRTLRS
1607 pencils

I know they have cool furniture and kitchens in Scandinavia, so why did have to shoot this in what looks like an animal testing facility back in the 50s? The Photoshop could be better; just look how sharp the food is compared to the rest. I do like the alien ringworm from hell though.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest commenter's picture
Guest commenter

The title "yorkie" made this funnier. I wish it were referenced somewhere in the ad.

cperry's picture
cperry
280 pencils

Gross but as a pet owner this is pretty confrontational. I like it.
Although photo direction could use some work.

Guest commenter's picture
Guest commenter

Damn that is seriously gross, Now this is what will come to my head whenever my chihuahua begs me for snacks. But ad wise I think the image is pretty powerful, simple yet to the point.

Quink's picture
Quink
234 pencils

yuk yuk yuk yuk i guess that means the ad works...

dthlb72's picture
dthlb72
545 pencils

Good Ad!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Where can I buy a pet like this one?

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest commenter's picture
Guest commenter

it's a bit much-- I mean I can't even look at it for long.

Guest's picture
Guest

eeewwwwwwwww gross, im sooooooo gonna have nightmares.

Log in or register to post comments