Canex: Yorkie
Who do you take care of?
Advertising Agency: TBWA\PHS Helsinki, Finland
Creative Director: Mikko Torvinen
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Illustrators: Fake Graphics, Asko Taina (PHS\Premedia)
Photographer: Archive
Typographers: Miika Kumpulainen
Art Buyer: Kirsi Parni
Account Supervisors: Johanna Paavilainen, Jaana Aberg
Division Manager: Seppo Saari
Published: April 2008



17 Comments
disgusting
thats the idea i guess, 'u'll be needing to pity your pets so much to make a dash for the brand
thats what the add tried to show..nice job
nice attention to detail with the slime marks.
what type of worm is that?
The intestinal kind that dog and cats get. Trust me, you dont want that to go untreated.
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http://mimundoenotromundo.blogspot.com/
UUUFFFFFF
www.barcreativo.com
eeeeeewwww!
I know they have cool furniture and kitchens in Scandinavia, so why did have to shoot this in what looks like an animal testing facility back in the 50s? The Photoshop could be better; just look how sharp the food is compared to the rest. I do like the alien ringworm from hell though.
www.storytellerscreative.com
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The title "yorkie" made this funnier. I wish it were referenced somewhere in the ad.
Gross but as a pet owner this is pretty confrontational. I like it.
Although photo direction could use some work.
http://www.chrisperryad.com
& http://blog.chrisperryad.com
Damn that is seriously gross, Now this is what will come to my head whenever my chihuahua begs me for snacks. But ad wise I think the image is pretty powerful, simple yet to the point.
yuk yuk yuk yuk i guess that means the ad works...
Good Ad!
Where can I buy a pet like this one?
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
it's a bit much-- I mean I can't even look at it for long.
eeewwwwwwwww gross, im sooooooo gonna have nightmares.