24 comments

Guest's picture
Guest

Took me some time, but i like it! Fungus in your armpits? F***** nasty...

scarfinati's picture
scarfinati
836 pencils

i hate asking question ads. Theres a chance the answer is other than what the ad intends.

Anyway they all seem like rip offs of the “got milk”

Guest's picture
Guest

Photoshop 1.8

Guest's picture
Guest

Just forget Photoshop,

Idea is Great
Execution is syncronized
Art Direction a little problem

Result..Message is Clear
...so 80 out of 100

john doe's picture
john doe
1571 pencils

No.
Creatives should be professional enough to do a proper art work. Especially for a visual idea.
Idea is not great.
Execution is layout level.

Guest's picture
Guest

art direction is not good.

Guest's picture
Guest

If Bayer can afford to pay for a DPS surely they can find the money to get the idea built by someone who knows how to use Photoshop. I doubt they've even seen it.

eugenius's picture
eugenius
396 pencils

oh my god... giant mushroom

Guest's picture
Guest

Nice ad.
I think the art director use proper photoshop.

Guest's picture
Guest

Nope.

pawan nimrani's picture
pawan nimrani
44 pencils

!!!!!!!!!!!!!!!!!

Guest's picture
Guest

bad art

Guest's picture
Guest

Bad bad bad photoshop

Guest's picture
Guest

But good idea

yakuks's picture
yakuks
37 pencils

Good idea, but badly Photo shopaso!

scarfinati's picture
scarfinati
836 pencils

jesus christ people.

Theres concept and execution. Bad photoshop as you say falls under execution, its art direction. The concept is the idea.

Please learn the difference between the two.

Guest's picture
Guest

Done nicely before for some digestive product showing crocodiles in a pond. dont have a link.

unstatusfied's picture
unstatusfied
54 pencils

Did not get, but the image is interesting. clean and eye catching though.

guepaje's picture
guepaje
133 pencils

bad bad bad bad art and idea.

trans's picture
trans
60 pencils

ewwwwwwwwwwwwwwwwwwwwwwwwwwwww

Guest's picture
Guest

waaargh awful art

Guest's picture
Guest

good idea lol

Guest's picture
Guest

good idea, but design not up to the mark, can make it better

Guest's picture
Guest

Kind of OK ad. It was not a robust message. It will normally take some time to understand that the ad is all about fungus in armpits. Its could have been as highlighted point. Neverthless a good ad.

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