Candico: Tattoo

A character of finesse.
Candico. All the finesse of roughness.

Advertising Agency: Euro RSCG, Brussels, Belgium
Executive Creative Director: Dominique van Doormaal
Art Directors: Dominik Appels, Dominique van Doormaal
Copywriters: Bram Lenders, Gino Del Ben, Dirk De Smet
Account team: William Lebrun, Dirk Werkers
Photographer: Frieke Janssens
Published: October 2010


New Nice and Fun's picture
New Nice and Fun
377 pencils

Roughness and finesse = a 50 yold tatooed drinking tea while looking her chinese porcelain ?

Got it?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Hehe I find it funny how she drops the sugar ;p

LeeHarvey's picture
3045 pencils

Haha that's quite rough yeah!

morse's picture
16609 pencils

Another campaign that is too smart for me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Dot's picture
90 pencils

lost in conceptspace

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

CuriousPencil's picture
4227 pencils

It took 3 copywriters to come up with:

"You can adore roughness, just as you might not like it.
However, liking roughness does not prevent you from appreciating its finesse.
Just try it.
After all, it’s only a question of taste."

I might be wrong, but I'm guessing they wrote one line each, in separate rooms, blindfold. Then agreed that 'a question of taste' was just the thing to bring those lines together.

It took 2 art directors to come up with:

A tattooed woman about to get scalded.
To sell cane sugar. I'd ask for my money back from this campaign.

Guest's picture

I have a feeling something was lost in translation here, from french to english. The copy is horrendous, this can't be the original.

Cheerriiee's picture
952 pencils

thanks guys, now i quiiite get it!

Billoughsby's picture
5095 pencils

What's this, GILF chic?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
4227 pencils

You think if she was a granny she'd have legs that toned and wrinkleless-enough to sport a tattoo? Might be a Microsoft Poland moment, where the team misplaced the plot while spending the big picture.

Guest's picture

Yes. The eighties are back!

pol27's picture
40 pencils

You understand nothing about this guys. This is great work.
I'm sure it will be a Lion in cannes next year.
The pictures are very nice and the concept is very strong.
A tattoo on the leg of a old woman, that's very cool :)

LeeHarvey's picture
3045 pencils

Ladies and gentlemen we have a gerontophile among us.

pol27's picture
40 pencils

ha ha ha, yes. I like it.

Dzsoi's picture
6554 pencils

A beautiful leg never has won a Lion. Maybe an ugly one?

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