Cancerfonden (The Swedish Cancer Society): Rolf

If you’ve survived cancer, every second of every day is cherished. Even the most dull moments in life are wonderful.

Advertising Agency: TBWA\ Stockholm, Sweden
Copywriter: Johannes Ivarsson
Art Director: Patrick Waters
Photographer: Petrus Olsson
Final Art: Erika Hellström
Account Director: Per Olholt
Account Manager: Charlotte Asplund
Planner: Niclas Norström

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12 comments

Milan Solanki's picture
Milan Solanki
986 pencils

i get bored when there is nothing new in visuals and copy remains same through out campaign..one ad is enough here, other 2 are superfluous

Roger Keynes's picture
Roger Keynes
5498 pencils

Note to Art Director: Ironing new shirts?

Will Think for Salary

miko1aj's picture
miko1aj
3097 pencils

i always iron new shirts. they always have edges.

andylefty's picture
andylefty
4533 pencils

The mood of the photos suggests dementia.

The people seem completely out of it.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

hmm not so good for me

Hadrons's picture
Hadrons
5743 pencils

The art blew it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Shawali's picture
Shawali
8393 pencils

You guys didn't get it! Yes, the art is super dull, but that's the whole point of the campaign!

I find this to be quiet brilliant.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Billoughsby's picture
Billoughsby
5091 pencils

Why must I always play the anti-Solanki here? ;)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

adgoodie's picture
adgoodie
184 pencils

Let us visit Advertising 101 again, shall we? One of the formulas for good ads is having a twisted visual with straight copy OR straight visual with twisted copy. This campaign has NEITHER. Therefore, it doesn't work. As Aaliyah (RIP) would say, "Dust yourself off and try again".

LuckyHope's picture
LuckyHope
37 pencils

What an awesome feeling to come back taking care of yourself.
I like the idea.
Simply, he should have a smile on his face, not a demented expression.
The contrast between the grey and boring everyday routine and his happiness for being able to do it again would be more visible.

scarfinati's picture
scarfinati
830 pencils

First of all rules are made to be broken. Whats the twist in Just do it? Or in think different. Would you consider those bad ads? I didnt think so.

The insight here is spot on. And the art direction is tasteful and MATCHES the idea.

The idea is that mundane moments are like amazing moments for these people, so the ad should look mundane as well. Nice work.

penline's picture
penline
58 pencils

agree!

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