Cancerfonden (The Swedish Cancer Society): Rolf

If you’ve survived cancer, every second of every day is cherished. Even the most dull moments in life are wonderful.

Advertising Agency: TBWA\ Stockholm, Sweden
Copywriter: Johannes Ivarsson
Art Director: Patrick Waters
Photographer: Petrus Olsson
Final Art: Erika Hellström
Account Director: Per Olholt
Account Manager: Charlotte Asplund
Planner: Niclas Norström


Milan Solanki's picture
Milan Solanki
988 pencils

i get bored when there is nothing new in visuals and copy remains same through out ad is enough here, other 2 are superfluous

Roger Keynes's picture
Roger Keynes
5498 pencils

Note to Art Director: Ironing new shirts?

The Jobless Writer
Will Think for Salary

miko1aj's picture
3098 pencils

i always iron new shirts. they always have edges.

andylefty's picture
4539 pencils

The mood of the photos suggests dementia.

The people seem completely out of it.

MicheleVirgilio's picture
2617 pencils

hmm not so good for me

Hadrons's picture
5991 pencils

The art blew it.


Shawali's picture
8448 pencils

You guys didn't get it! Yes, the art is super dull, but that's the whole point of the campaign!

I find this to be quiet brilliant.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Billoughsby's picture
5097 pencils

Why must I always play the anti-Solanki here? ;)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

adgoodie's picture
184 pencils

Let us visit Advertising 101 again, shall we? One of the formulas for good ads is having a twisted visual with straight copy OR straight visual with twisted copy. This campaign has NEITHER. Therefore, it doesn't work. As Aaliyah (RIP) would say, "Dust yourself off and try again".

LuckyHope's picture
45 pencils

What an awesome feeling to come back taking care of yourself.
I like the idea.
Simply, he should have a smile on his face, not a demented expression.
The contrast between the grey and boring everyday routine and his happiness for being able to do it again would be more visible.

scarfinati's picture
836 pencils

First of all rules are made to be broken. Whats the twist in Just do it? Or in think different. Would you consider those bad ads? I didnt think so.

The insight here is spot on. And the art direction is tasteful and MATCHES the idea.

The idea is that mundane moments are like amazing moments for these people, so the ad should look mundane as well. Nice work.

penline's picture
58 pencils


Log in or register to post comments