Cancerfonden (The Swedish Cancer Society): Maria

If you’ve survived cancer, every second of every day is cherished. Even the most dull moments in life are wonderful.

Advertising Agency: TBWA\ Stockholm, Sweden
Copywriter: Johannes Ivarsson
Art Director: Patrick Waters
Photographer: Petrus Olsson
Final Art: Erika Hellström
Account Director: Per Olholt
Account Manager: Charlotte Asplund
Planner: Niclas Norström

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7 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Feels like we're playing in the shallows here...

Will Think for Salary

Butterflea's picture
Butterflea
40 pencils

No feeling here

Hadrons's picture
Hadrons
5743 pencils

Nice idea but sterile visual.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Sales and Marketing's picture
Sales and Marketing
451 pencils

Really Really Really i can feel a life. The Best and very sensible art direction that ever saw in my life. Successfully carried the idea and force in execution.

Speaker I (Sales and Marketing) INDIA

Billoughsby's picture
Billoughsby
5091 pencils

"I can feel a life"

You're right.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

p.syche's picture
p.syche
267 pencils

Even after surviving cancer most people don't appreciate life - thats just the human condition...

Billoughsby's picture
Billoughsby
5091 pencils

So is the three stars for faulty ad insight, or for the fact that human beings never get it -- this life thing -- until it's gone?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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