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Eva

Agency: 
Published/Aired: 
December 2011
8823
Description: 

If you’ve survived cancer, every second of every day is cherished. Even the most dull moments in life are wonderful.

Print advertisment created by TBWA, Sweden for Cancerfonden, within the category: Public Interest, NGO.

Advertising Agency: TBWA\ Stockholm, Sweden
Copywriter: Johannes Ivarsson
Art Director: Patrick Waters
Photographer: Petrus Olsson
Final Art: Erika Hellström
Account Director: Per Olholt
Account Manager: Charlotte Asplund
Planner: Niclas Norström

Comments (7)

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Highest Rated

tinica's picture
tinica
Activity Score 4

As a cancer survivor, one of the biggest problems of survivorship is this expectation that every moment I'm still breathing is somehow extraordinary - which makes normal days fraught with pressure to LIVE.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Not feeling this, sorry.

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
Activity Score 6041

Again - it's the lame art ....

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jimkuz's picture
jimkuz
Activity Score 410

Love this - gr8 insight - thought provoking

Billoughsby's picture
Billoughsby
Activity Score 5142

Feels humane and non-gimmick. Quiet anti-punchlines.

Like

That's it.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

So why use them?

Drop that 'awesome', 'glorious' and 'amazing' quote bs... and we might have something special. :)

The Jobless Writer
Will Think for Salary

Billoughsby's picture
Billoughsby
Activity Score 5142

No, the copy isn't perfect, you're right. But the very no-camp, no-vamp ordinariness of the images in this set is special, foiling as it apparently does most ad people's expectations (if most the comments here are any gauge). That's enough for a provisional win-me-over.

:)

That's it.

tinica's picture
tinica
Activity Score 4

As a cancer survivor, one of the biggest problems of survivorship is this expectation that every moment I'm still breathing is somehow extraordinary - which makes normal days fraught with pressure to LIVE.

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