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7 Comments
Awesome Copy, Excellent Layout!!!
Hats off guys...
leaves no place for comments, says it all itself
Hats off guys...
Not bad, though I think the concept of amputation might have been stronger.
In adition, the word 'reduces' sounds a little technical in that people rarely say about themselves 'I want to 'reduce' weight'.
Rather, words like 'loss' or, in this case, 'lowers' might lend it a more natural connotation.
In addition, I think using the word 'you' or 'your' would be more direct, more powerful. 'Smoking lowers your weight' might be stronger, for example. Or 'Lose weight. Smoke.' and so forth.
Still, it's reasonable, if lacking a little sophistication in the wording department.
I think the 'sophistication' you're looking for is already there, and would be somewhat lost with if there were more words thrown in.
There is a typographic pun, in that the text lowers in 'weight' with each word - Bold > Regular > Light.
Also, having only three words are the main line makes it a bit more punchy, to the point.
I think this ad is pretty awesome!
ha! fabulous
Sometimes more is less. Brilliant, concept through to execution!