Cancer Patients Aid Association: Notes
Notes are not the only things children share in school today.
Advertising Agency: Triton Communications, Mumbai, India
Creative Director: Ryan Abraham
Art Director / Photographer: Suhas More
Copywriter: Adithya Nair
Published: November 2007


15 Comments
drug or cigarette? if drug, does it relate to cancer? well, it looks like smoking weed to me.
Question: doesn't smoking weed provoke cancer, too?
no it doesn't. weed only causes laughs. (wink)
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
"share" yes makes sense of weed, but they can share sigarettes too, works both ways, but better sell it to anti-drugs department )))
pass one right over
LIKED IT!!!!!! RELEVANT TOPIC AND VERY WELL DONE!!! KEEP IT UP GUYS.....
90's style visual pun.
If I see one more "hey if we do this, and take the picture from that angle, it will look like something else", I will throw up so hard my stomach will dangle out from my eyes.
Stomach from eyes very much 90's style...
Tuyo Jydtep
I like it!!!
Please, not another cigarette=cancer ad...
Dude I thought they were sharing Cocaine.
Yup, I thought they were sharing a few sneaky lines between geography and science as well.
hits the right message...well done...old or new or 90's /80's ...the objective of the ad is fulfilled....i think that is the job of an ad!
By now, people have seen so many anti-smoking ads that they simply skip them.
This ad tells the same story that a hundred ads have told before and therefor it is a total waste of time, effort and money.
Creatives should push the boundaries and stop being incestuous, stop jumping the bandwagon and try new ways of delivering the message.
Stupid.