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Comments (15)

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Highest Rated

vexguy's picture
vexguy
Activity Score 93

I like it,its really fantastic..work.

erhanali's picture
erhanali
Activity Score 368

Very strong concept. Very nice but a little long copy.

www.copybreaks.blogspot.com

"Everyday is one short life"

www.erhanali.blogspot.com/

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

nice ad

nuclearshower's picture
nuclearshower
Activity Score 233

nice

addyhoch10's picture
addyhoch10
Activity Score 2592

strong ads, this one's my favourite. maybe a rise in increments of 20s would be enough though

spacecadetglow's picture
spacecadetglow
Activity Score 247

agreed.

DGCS's picture
DGCS
Activity Score 410

This is the best ad. I really like !

dhamorim's picture
dhamorim
Activity Score 449

Cure
Agency: Neogama/BBH Brazil
Creatives: Pedro Utzeri e Patricia Leme
Creative Director: Alexandre Gama

ivan's picture
ivan

Thanks dhamorim

lsadunb's picture
lsadunb
Activity Score 571

Good campaign!

Carlos Duty's picture
Carlos Duty
Activity Score 96

excelente.
tan simple. tan verdadero.

bright rhino's picture
bright rhino
Activity Score 118

In the heart and lungs execution, the artwork looks identical to the heart and lungs shown in a Jeep ad a couple years ago. Looks as if the actual images were used, but inverted and put in black and white in these executions.

bright rhino's picture
bright rhino
Activity Score 118

In the heart and lungs execution, the artwork looks identical to the heart and lungs shown in a Jeep ad a couple years ago. Looks as if the actual images were used, but inverted and put in black and white in these executions.

drunkard's picture
drunkard
Activity Score 113

Nice!

purplesimon's picture
purplesimon
Activity Score 473

While I do love the idea of this campaign, I have fundamental problems with trying to make cigarettes the only cause of cancer. In fact, cancer is more likely to be caused by other things including alcohol, food, environmental issues.

Okay, cigarettes are bad for you but ads aren't making people quit and in the UK they've just banned the best anti-smoking ads because they might scare kids - shouldn't we be applauding hard-hitting anti-smoking ads instead?

Just a thought, as an ex-smoker I feel I have some idea of what would make me give up. For me, this ad doesn't go far enough.

vexguy's picture
vexguy
Activity Score 93

I like it,its really fantastic..work.

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