Cancer Aid & Research Foundation: Rope

Passive smoke kills your dearest ones first.

Advertising Agency: DRAFTFCB+ULKA, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Haresh Moorjani
Art Director / Copywriter: Balakrishna Gajelli
Illustrators: Balakrishna Gajelli, Pushpa Gadre

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10 comments

alvinpck's picture
alvinpck
1467 pencils

Same thing been done over and over again. This is just another execution.

Notorious's picture
Notorious
629 pencils

why black & white?

outsmart me, if you can

tirthomitro's picture
tirthomitro
2696 pencils

better than that O&M lame - that dead horse shite!

they showed me a picture & i laughed
dignity has never been photographed

tirthomitro's picture
tirthomitro
2696 pencils

better than that O&M lame - that dead horse shite!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Alvin...You do realize that you just summed up advertising in general, right?

alexander_bickov's picture
alexander_bickov
3279 pencils

Good anti smoking promotion

Guest's picture
Guest

This comic style fictionalises the danger and could make smoking seem cool

Guest's picture
Guest

simple yet effective..........

Guest's picture
Guest

Nicely executed...good shock value

Guest's picture
Guest

Awesome stuff. Very evocative. And scary also in a way for smokers! :-)

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