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Cancer Aid & Research Foundation: Rope

Cancer Aid & Research Foundation: Rope
Your rating: None Average: 6.7 (33 votes)

Passive smoke kills your dearest ones first.

Advertising Agency: DRAFTFCB+ULKA, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Director: Haresh Moorjani
Art Director / Copywriter: Balakrishna Gajelli
Illustrators: Balakrishna Gajelli, Pushpa Gadre

10 Comments

alvinpck's picture 1465 pencils

Same thing been done over and over again. This is just another execution.

Notorious's picture 628 pencils

why black & white?

outsmart me, if you can

tirthomitro's picture 2186 pencils

better than that O&M lame - that dead horse shite!

they showed me a picture & i laughed
dignity has never been photographed

tirthomitro's picture 2186 pencils

better than that O&M lame - that dead horse shite!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Alvin...You do realize that you just summed up advertising in general, right?

alexander_bickov's picture 3323 pencils

Good anti smoking promotion

Guest's picture

This comic style fictionalises the danger and could make smoking seem cool

Guest's picture
9

simple yet effective..........

Guest's picture
9

Nicely executed...good shock value

Guest's picture

Awesome stuff. Very evocative. And scary also in a way for smokers! :-)

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