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Canal+ Beyond Sport
Advertising Agency: BETC euroRSCG, France
Creative Director: Stephane Xiberras
Art director: Benjamin Le Breton
Copywriter: Arnaud Assouline
Photographer: Philippe Gueguen
Retouching: La souris sur le gateau
Published: July 2007
Comments
i don't play golf, but shouldn't the golfer be facing the other way, so it looks like he hit the golf ball into the tv???
I think you're right. He's at a starting position now. Maybe this one is a previous shot.
Or a near miss from another golfer
something tells me the AD doesn't play golf either
he's following thru his swing and your head is supposed to stay down till the ball is well in the air. Still not crazy about the idea.
TERRIBLE CAMPAIGN.
If you look the nike spot with tiger woods :"perfect swing" you'll see that the position is fucking good ...
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cup the noodle
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