Canal+: iPhone, Football

All movies now on your iPhone. Canal+

Advertising Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Copywriter: Benjamin Sanial
Art Director: Raphael Halin
Art buyer: Victoria Vingtdeux
Photography: Cedric Delsaux

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19 comments

Flurb's picture
Flurb
247 pencils

I have to admit that this made me laugh. Probably because I always imagine I'm crushing the little people who live in my iPhone with my finger.

mikeelrapido's picture
mikeelrapido
1929 pencils

:))) I imagine the same thing..

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Guest's picture
Guest

cool idea, horrible photo

Zaza's picture
Zaza
166 pencils

great idea !

zaza

art.vs.commerce's picture
art.vs.commerce
566 pencils

simple. fun

huh's picture
huh
18 pencils

Coooooool

--
((((()))))

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

primitive idea. also photo could been better

Life is a joke. Laugh.

Guest's picture
Guest

gud idea... but you did the mistakes... all sports now on your i phohe... sports misoutz..

Guest's picture
Guest

It looks like horribale photo but very funny...

Adaddicted's picture
Adaddicted
3435 pencils

not movie, all sport they say!

withalltherespects

TKoD's picture
TKoD
103 pencils

The TV is also very good.

Dzsoi's picture
Dzsoi
5725 pencils

Am I missing something? Why is the big finger violent to players? Is there any fresh idea here? (iPhone, iPad etc. with big fingers is really done)

velle's picture
velle
1550 pencils

im having trouble accepting this too.

Guest's picture
Guest

SPLAT! The sijmple method of schadenfreude greatly incorporated in a print advertisement. The finger is certainly a universal symbol of touch, and definitely the prime tool for handheld devices, primarily the phone. In this context, this means that with the advent of new technology, simply select a sport you're interested in watching (press a button corresponding to it) and you're away... that touch technology is becoming particularly common in devices like the iPhone/iPad.

All in all, light hearted and absolutely an event you do not see everyday. X3

~RabidLeroy

Billoughsby's picture
Billoughsby
5091 pencils

It works.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

nice work ;D

davidbrown's picture
davidbrown
13 pencils

Great idea and super funny. Loved it!

zyazyaveka's picture
zyazyaveka
120 pencils
michele123's picture
michele123
414 pencils

bad retouching :(

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