Canal+: Horror flowchart

Advertising Agency: BETC EURO RSCG, Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Directors / Copywriters: Gregory Ferembach, David Troquier
Illustrator: Les Graphiquants

April 2011


CuriousPencil's picture
4225 pencils

Flowchart = lazy way to convey multiple messages which will mostly go unread = plus some of your links are dead-ends.

Billoughsby's picture
5124 pencils

Yessir. Absolutely.

I'm convinced that 95% of the audience merely glances at these and resists plowing in for a read.

Does everyone in advertising value the work involved in crafting them? -- You'd think that's the only possible reason for them to keep appearing.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
4225 pencils

I think these are glued to every agency's peripheral vision somehow. Everyone's seen them, but they never properly register in the mind until someone gets a multifaceted brief with a PPT decision tree. That prompts the Universal Flowchart Eureka and this is the result: another flowchart that is destined to populate the periphery, niggling the next agency just out of sight, until the cycle inevitably repeats.

ace85le's picture
3939 pencils

Do we really need an ad to tell us how complicated making a movie can be?


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raw tuna's picture
raw tuna
837 pencils

One for the clutter fans. I'm sure it's pretty good i just not have a spare 3-5 minutes.

abidmg's picture
34 pencils

i got bored of reading till i scrolled to the last line.
that made sense.
yep its tough.
got the message
good work

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