Horror flowchart

April 2011

Print advertisment created by Euro RSCG, France for Canal+, within the category: Media.

Advertising Agency: BETC EURO RSCG, Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Directors / Copywriters: Gregory Ferembach, David Troquier
Illustrator: Les Graphiquants

Comments (6)

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CuriousPencil's picture
Activity Score 4225

Flowchart = lazy way to convey multiple messages which will mostly go unread = plus some of your links are dead-ends.

Billoughsby's picture
Activity Score 5142

Yessir. Absolutely.

I'm convinced that 95% of the audience merely glances at these and resists plowing in for a read.

Does everyone in advertising value the work involved in crafting them? -- You'd think that's the only possible reason for them to keep appearing.

That's it.

CuriousPencil's picture
Activity Score 4225

I think these are glued to every agency's peripheral vision somehow. Everyone's seen them, but they never properly register in the mind until someone gets a multifaceted brief with a PPT decision tree. That prompts the Universal Flowchart Eureka and this is the result: another flowchart that is destined to populate the periphery, niggling the next agency just out of sight, until the cycle inevitably repeats.

ace85le's picture
Activity Score 3935

Do we really need an ad to tell us how complicated making a movie can be?


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

raw tuna's picture
raw tuna
Activity Score 837

One for the clutter fans. I'm sure it's pretty good i just not have a spare 3-5 minutes.

abidmg's picture
Activity Score 34

i got bored of reading till i scrolled to the last line.
that made sense.
yep its tough.
got the message
good work

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