Canal+: Gainsbourg
Tribute to Serge Gainsbourg
On March 31st, a special evening dedicated to the man who brought an erotic note to French pop music.
Advertising Agency: BETC euroRSCG, France
Creative Director: Stephane Xiberras
Art director / Illustrator: Benjamin Le Breton
Copywriter: Arnaud Assouline


24 Comments
I'm starting to get tired of the sexual position ads.
oh how true.
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And sheet music ones.
We're going to need more lube.
typo alarm! typo alarm!
>>>...to the man who brought an erotic note to French pop music.
Thanks! That's just me. The ad is fine. Sorry!
Too much explanation needed. Serge Gainsbourg must not be synonymous with erotic music. Example, this would have been perfect if it was for a tribute to Barry White, cause that's all it would need for copy. "Tribute to Barry White, March 31st."
Bad luck with the sex positions posted just 13 ads below.
WTF are you talking about? Nobody in Europe gives a **** about Barry White but everybody knows Serge Gainsburg.
I'm european, I've never heard of this Serge guy... Barry White on the other hand, rocks.
I'm french. Everybody know Serge Gainsbourg in France.
Dear Guest, it's just as if you said "I'm british, I've never heard of this Queen Mother...".
Get an education.
the notes as bugs, the notes blown away, etc etc..... lets try to think of new concepts boys!
... its already been done...
It will not be that it needs to you Corner? In each corner you will find sex, only use a condom!
Bonk-Bonk-Bonk. BOOONNNKKKK.
Bonk-Bonk-Bonk. BOOONNNKKKK.
>>>> That's not an ad. THIS is an ad.
I like the insectocide, flight of the bumble bee ad more.
but I think this one works, so, it's a good ad.
-Tung
--good idea is enemy of great idea
Nice art direction for a great european french singer.
and for your information this ad has been made 2 years ago if you look in the longlist and the shortlist of many ad contest.
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cup the noodle
Sorry, this is the same ideas like "Don Giovanni" for Festspielhaus Baden-Baden. German ADC-, and Cresta-Winner...
EXACTLY!
http://adsoftheworld.com/media/print/konzerthaus_dortmund_kitchen
and www.cresta-awards.com
I'm sorry too, Miss alescha lechner but the Gainsbourg ad have been made in late 2005 for the death anniversary of serge Gainsbourg and the Don giovanni is a bit younger ...
So it's perhaps the same idea but they made it a little before "don giovanni"
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cup the noodle
http://adsoftheworld.com/media/print/maelaroe_traeningsverk_bodyjam
it's cute and pls do remember, not everyone reading 1000 ads like some of u daily
cool
I like how the Canal logo is shaped like a jizwad
We're going to need more lube.
All of you do yourselves a favour and do a search for Musica Metallica - that's where the concept was stolen from