Canal+: Carlos

Carlos. The terrorist who threatened the world.

Advertising Agency: BETC Euro RSCG, Paris, France
Creatives: Charles Lefort, Viken Guzel
Agency Producer: David Green

September 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I'm really interested in the story of Carlos the Jackal, so I immediately recognized him. Not sure if many people will do that as well. I'd watch it, but I'm biased.

silvi's picture
4172 pencils

Right, I don´t know who is Carlos, but the art is great.

gonndo's picture
1094 pencils

I second Silvi here...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

atb2005's picture
13561 pencils

So you are implying that you need to know who Carlos is in order to watch the documentary or film or whatever this is?? I don't think people need to recognize him. This is what television is for: to inform, educate, etc. The ad is great. 7 stars from me.

gonndo's picture
1094 pencils

2 things:

1. Television is to inform and educate???? Really??? Maybe in the perfect world you live, because everytime I watch TV, all I can see (without cable) is: violence, sex and sports, you wanna get some education??? You could, you know, READ or STUDY, your choice...

2. Why on earth do I want to see a TV program, documentary or a movie without knowing anything about it?. Look, you have to know the basics( a rumour, a friend's recommendation, whatever) to see it. If I don't know who that guy is (or was, I don't know) I won't be interested in that, and if I'm not interested in that, I won't see it, as simple as that...(if you see a friend watching TV, you ask him what he's watching and he tells you...

If you find it interesting, you'd probably stay and watch it, but if you don't, you'd just go or do something else, right?? it's the same situation here...)

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

1. It's a documentary
2. The word I is subjective. Basic Information? Read the copy.

atb2005's picture
13561 pencils

Well said, especially with regard to point 2 (read the copy).

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

No, I was just saying, for me, Carlos is a well known face. Just like a lot of people recognise Obama. For me, to judge the functionality of this ad is hard, as I already know him and I'm not sure how well other people know Carlos.

Kamikaze777's picture
119 pencils

wait, wuuuut?

kondensofke's picture
336 pencils

i don't know... nothing clever.

dthlb72's picture
545 pencils

I know the movie Jackal. Anyways, nice photoshop work!!!

Guest's picture

Well, by only looking at the ad, I would say, there was a guy who put buildings on fire, he was a terrorist, he looked cool with his glasses and his name was Carlos. I'm already interested about this guy. I don't need any extra information.

dreadboy's picture
413 pencils

very, Very! well said.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Richard Finch's picture
Richard Finch
201 pencils

This caught me by surprise.
A nice surprise at that.

ddangare's picture
11 pencils

its veyyyyyyyyyy and very nice

Guest's picture

here comes jason bourne.

Dzsoi's picture
8008 pencils

I agree with kondensofke, nothing clever here. Nice visual but not a single thought really.

zahir89's picture
20 pencils

very very nice work

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