CANAL+ Borgia: Family

Meet the Borgia's, a powerful, immoral and scandalous family, symbol of the decadence of the Church in the 15th century, immortalised through the latest series produced by CANAL+. To promote the series, BETC brings out 4 prints where the flamboyant photographer David Lachapelle has succeeded in revealing the duality of the members of the BORGIA family: behind their angelic appearance, we discover that their innocent and beatified faces barely conceal the greatest vices.

Advertising Agency: BETC Euro RSCG, France

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5 comments

morse's picture
morse
16005 pencils

I don't get this whole campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billoughsby's picture
Billoughsby
5091 pencils

...and while I don't want to be a douche about it, I have to say that the ambiance of this series is the very essence of "Photoshoppy", i.e. over-manipulated, and you cannot look at it and forget that for a second. Not on board here with the high praise for the visuals.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Me in Montreal's picture
Me in Montreal
60 pencils

It's not so much the "photoshoppiness" of it that bothers me. It's that it seen well crafted until you hit that nasty black box with the sub-head in it. That feels slapped on at the last minute and ruins a visual that, even if technically not perfect, is still appealing.

Billoughsby's picture
Billoughsby
5091 pencils

Excellent point. -- No craft spared, and then all craft spared on that one small part of it. Odd.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Manoma's picture
Manoma
1093 pencils

Same rating for the art direction...

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