Canal+: Animation flowchart

Advertising Agency: BETC EURO RSCG, Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Directors / Copywriters: Gregory Ferembach, David Troquier
Illustrator: Les Graphiquants

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9 comments

TommyO's picture
TommyO
1866 pencils

It's too complicated, but that's on purpose, right? Who's the target audience for this campaign?

mr.x's picture
mr.x
952 pencils

I love it!

Billoughsby's picture
Billoughsby
5091 pencils

Wouldn't walking into the kitchen and making a packet of pudding for dessert look this complicated if you charted every decision and act involved in making it so?

Maybe what I'm saying is, isn't this approach a little "OK we get it" by now?

Still, nicely done for a done-to-death concept.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

These images are way too "busy" and that indeed makes them look complicated. I am convinced the majority of people won't have the time or even the patience to follow all those arrows. Excellent execution though.

shahidali's picture
shahidali
4063 pencils

artwork point of view, too cluttered. and as the flow chart suggests, its not that complicated either. flow charts have been done to the grave. if the target audience are the directors and producers, you wont catch a fly with it.

shahid

akrokdesign's picture
akrokdesign
50 pencils

i like the whole series.

LM's picture
LM
35 pencils

Don't really think it's good advertising, but it works for me:)

ace85le's picture
ace85le
3939 pencils

Do we really need an ad to tell us how complicated making a movie can be?

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ace85le's picture
ace85le
3939 pencils

Do we really need an ad to tell us how complicated making a movie can be?

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

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