Advertising Agency: Colour, Halifax, Canada
Creative Director: Brian Hickling
Art Directors: Ryan McNeill, Mike Jones
Copywriters: Jon Murray, Brad Dykema
Photographer: David Muir
Published: May 2006
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
22 Comments
Really love this ads, superb copywriting, great art direction and politically incorrect. We need more clients in wheelchairs!
The copy and art are both well crafted.
The Ass one is my favourite.
Good Work.
there's a great documentary about these guys. it's called murderball. was out a few years ago. it's worth seeing.
http://www.murderballmovie.com/
Really like the art direction. The copywriting are good too.
The whole campaign is great, art direction, copy and humor.
My first thought was "Great", but now I find that's not a new comment anymore. Doesn't matter.
Great.
(I agree with copywriter, the "kick ass" one is the best.)
nice ads. the client looks a little fake. but what can you do.
These guys are from my home town. The client isn't fake.
i'm sure the client exists. but pro bono work for a wheelchair rugby team is a little easy.
BRILLANTE LOS COPIES Y EL ARTE. MUY BUENO
nice copy!
http://jennywhx.blogspot.com jwhx:Visionary
Hints of TBWA's EMI music - Sex pistols and Iggy pop ads - but nicely done nonetheless.
------
http://www.sakibafridi.com
It's quite refreshing to see a strong line carrying da entire ad through.
Brilliant work. A copywriter's delight.
no way. I thought that it was real.
As an art director i admire this very ad because of its copywriting as well as art direction.
http://www.mixcloud.com/miko1aj/
The best campaign I've seen here in a long time!
Lets not exaggerate. :0
Hell of a great campaign.
I absolutely enjoy the fact that the visuals are based on a VERY used wheel of a competition wheelchair. Tremendously nice indeed!!!
nice line and art direction. bravo!
Beautiful work. The concept is easy to pull ("These guys may be handicapped, but they are though"),
but the ideas are strong, funny and a little bit on the edge. I enjoyed it very much.
I agree with Beatboxer, the used wheel was a great thing to use.
Regards.
the art direction is one piece of art!
kinda suggestive of a grungy fightclub meets warmovies look :)
the copy is ok - but the concept is a tenner :) so great wings for the copywriter too :)
brillint work people! keep it going! :)
www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke
Beautiful Work, Keep it up. The is the best campaign I see here after a long time. Brilliant
--------------------------
motorized wheelchairs