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22 comments

Vicky's picture
Vicky
375 pencils

Really love this ads, superb copywriting, great art direction and politically incorrect. We need more clients in wheelchairs!

copywriter.txt's picture
copywriter.txt
828 pencils

The copy and art are both well crafted.
The Ass one is my favourite.
Good Work.

sloppy4's picture
sloppy4
1496 pencils

there's a great documentary about these guys. it's called murderball. was out a few years ago. it's worth seeing.

http://www.murderballmovie.com/

DGCS's picture
DGCS
410 pencils

Really like the art direction. The copywriting are good too.

SurrealEndeavor's picture
SurrealEndeavor
56 pencils

The whole campaign is great, art direction, copy and humor.

postman's picture
postman
951 pencils

My first thought was "Great", but now I find that's not a new comment anymore. Doesn't matter.
Great.
(I agree with copywriter, the "kick ass" one is the best.)

Spanky's picture
Spanky
4898 pencils

nice ads. the client looks a little fake. but what can you do.

k-rocka's picture
k-rocka
428 pencils

These guys are from my home town. The client isn't fake.

Spanky's picture
Spanky
4898 pencils

i'm sure the client exists. but pro bono work for a wheelchair rugby team is a little easy.

bompa's picture
bompa
318 pencils

BRILLANTE LOS COPIES Y EL ARTE. MUY BUENO

jennywhx's picture
jennywhx
1142 pencils

nice copy!

sakibafridi's picture
sakibafridi
167 pencils

Hints of TBWA's EMI music - Sex pistols and Iggy pop ads - but nicely done nonetheless.

Get-a-Fix's picture
Get-a-Fix
351 pencils

It's quite refreshing to see a strong line carrying da entire ad through.
Brilliant work. A copywriter's delight.

burnhard's picture
burnhard
395 pencils

no way. I thought that it was real.

miko1aj's picture
miko1aj
3097 pencils

As an art director i admire this very ad because of its copywriting as well as art direction.

Have Heart's picture
Have Heart
922 pencils

The best campaign I've seen here in a long time!

copywriter.txt's picture
copywriter.txt
828 pencils

Lets not exaggerate. :0

Beatboxer's picture
Beatboxer
1519 pencils

Hell of a great campaign.
I absolutely enjoy the fact that the visuals are based on a VERY used wheel of a competition wheelchair. Tremendously nice indeed!!!

mrtalented's picture
mrtalented
2175 pencils

nice line and art direction. bravo!

Marucuturu's picture
Marucuturu
120 pencils

Beautiful work. The concept is easy to pull ("These guys may be handicapped, but they are though"),
but the ideas are strong, funny and a little bit on the edge. I enjoyed it very much.

I agree with Beatboxer, the used wheel was a great thing to use.

Regards.

credosian's picture
credosian
272 pencils

the art direction is one piece of art!
kinda suggestive of a grungy fightclub meets warmovies look :)
the copy is ok - but the concept is a tenner :) so great wings for the copywriter too :)

brillint work people! keep it going! :)

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

adammoez's picture
adammoez
4 pencils

Beautiful Work, Keep it up. The is the best campaign I see here after a long time. Brilliant

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