Canadian Red Cross: Flood

Don’t let hope get washed away.
We are on the ground, providing aid to flood victims in Pakistan. And we need your support.

Advertising Agency: Cossette Montreal, Canada
Vice-président creative head: Michel De Lauw
Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Amy Maloney
Illustrator: Mario Berthiaume
Published: August 2010

29 comments

Guest's picture
Guest

Nicely crafted

Guest's picture
Guest

nice campaign. clear simple clean.

Guest's picture
Guest

Really nice treatment

thedesignaddict's picture
thedesignaddict
5415 pencils

I like it.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I love it, how the characters fall around the red cross. Not a new approach but neatly done!

Hiperion's picture
Hiperion
3138 pencils

SImply and clever.
Good work!

TommyO's picture
TommyO
1866 pencils

I think that smearing the ink would have a better "flood effect" on the article. No?

Guest's picture
Guest

exactly, more ink is better

Hibon's picture
Hibon
3736 pencils

Great!

Simple ideas are the best !

Guest's picture
Guest

Good job.

Guest's picture
Guest

Forced concept

squareminded's picture
squareminded
20 pencils

I really like this!...

Moonshark's picture
Moonshark
139 pencils

like it

sxhizo's picture
sxhizo
38 pencils

Good job guys. Love it.

art.vs.commerce's picture
art.vs.commerce
566 pencils

not hugely fresh but works

Anonymous Author's picture
Anonymous Author
1541 pencils

Benevolent, honest design.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

Good job

L. Montandon's picture
L. Montandon
13 pencils

Really like it

pez's picture
pez
1800 pencils

Brilliant job, makes you think and get involved... Congrats!

mmackinven's picture
mmackinven
1608 pencils

Liking it :)

Had the same idea for Red Cross, but for Earthquakes in the newspaper.

Guest's picture
Guest

beautiful

Djenzie's picture
Djenzie
163 pencils

Nice idea!

Guest's picture
Guest

great it should be gold

Guest's picture
Guest

Done way back in the 80s when the market crashed. It was for a bank and said something like, "When you pick up the pieces give us a call."

Guest's picture
Guest

Good one!

zero27's picture
zero27
52 pencils

Nothing new here, off course, but the execution is very well done and appropriate to the subject.

--
zero/27 design
http://zero27.com.br

Janae's picture
Janae
385 pencils

impressed.

Sdb's picture
Sdb
1364 pencils

Good one..

azurêsung's picture
azurêsung
148 pencils

Flood-water-rain,link to the word "hope",word is text..
dont let the hope to be washed away for the flood
dont let the hope to be washed away for the Text rain..

一期一会

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