Canadian Red Cross: Flood
Don’t let hope get washed away.
We are on the ground, providing aid to flood victims in Pakistan. And we need your support.
Advertising Agency: Cossette Montreal, Canada
Vice-président creative head: Michel De Lauw
Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Amy Maloney
Illustrator: Mario Berthiaume
Published: August 2010


29 Comments
Nicely crafted
nice campaign. clear simple clean.
Really nice treatment
I like it.
I love it, how the characters fall around the red cross. Not a new approach but neatly done!
http://jackmancer.com/
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SImply and clever.
Good work!
well done
http://ferdi-rizkiyanto.blogspot.com/
I think that smearing the ink would have a better "flood effect" on the article. No?
That's me!
http://blog.tapuz.co.il/wranger
exactly, more ink is better
Great!
Simple ideas are the best !
Good job.
Forced concept
I really like this!...
like it
Good job guys. Love it.
not hugely fresh but works
Benevolent, honest design.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
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Good job
Really like it
Brilliant job, makes you think and get involved... Congrats!
Liking it :)
Had the same idea for Red Cross, but for Earthquakes in the newspaper.
www.creativeduck.blogspot.com
beautiful
Nice idea!
great it should be gold
Done way back in the 80s when the market crashed. It was for a bank and said something like, "When you pick up the pieces give us a call."
Good one!
Nothing new here, off course, but the execution is very well done and appropriate to the subject.
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zero/27 design
http://zero27.com.br
impressed.
http://jana-eger.com/illustration.html
Good one..