Canadian Prairie Toyota Dealers: Sheep

Now in the Prairies. The urban-inspired, 2009 Toyota Matrix.

Advertising Agency: Venture Communications, Toronto, Canada
Creative Director: Jon Mychajlyszyn
Art Director: Brad Van Schaik
Copywriter: Klint Davies
Graphic Design: Marcelle Faucher
Published: July 2008

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16 comments

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Yik !!
Baaaaaaaaaaaaad!
Ewe could have bought some better retouching.

or at least some decent stock shots to cobbles together
More sheep cliches anyone?

www.jpmountford.com

XL's picture
XL
214 pencils

Are they trying to pull the wool over our eyes with this?

CGilb09's picture
CGilb09
572 pencils

Hahahaha, I LOVE this campaign.

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CR_AD's picture
CR_AD
413 pencils

No fan
I find this announcement not very saleswoman.

http://www.coupsdepub.com/

Alistair C.'s picture
Alistair C.
692 pencils

i don't get it, is it some canadian joke? is the sheep urban because it has that comb thing? like... peasants don't comb their hair or what?

CGilb09's picture
CGilb09
572 pencils

If you don't know much about hip hop, you probably won't get it. All of the elements they added to the animals are cliches of the rap/hip hop style, thus tying in the "urban" idea. I think it will totally work for the gen y'ers.

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izmild's picture
izmild
770 pencils
desailly's picture
desailly
470 pencils

Er. Ewe suck.

proscriptus's picture
proscriptus
114 pencils

Because car ads that don't show the car have such a long, excellent track record. Look how well it worked for the Infiniti Q45.

--
DTA

JGCreative's picture
JGCreative
58 pencils

the art direction is "ok" at best and concept is horrible and the copywriting is vanilla (bland).
all in all 4 out of 10.

jonaskys's picture
jonaskys
4 pencils

ok, the execution is poor but i still find this really funny. i think it appeals to the target audience or/and anyone with a hiphop background.

L.'s picture
L.

Sorry Jonaskys but WHO EXACTLY IS THE TARGET AUDIENCE OF THIS AD???
Obviously I'm not but I would like to find out who it was aimed at...
Thanks for explanation!
L.

whitespace's picture
whitespace
1953 pencils

hahahahaa

ladycake's picture
ladycake
19 pencils

I think the ad was well done. Though the use of stereotypical hip-hop themes is kinda getting tired, I think the use here was eye-catching and spot on.

The Joker Says's picture
The Joker Says
8 pencils

"The night of the living sheep massacre"

****:) why so serious? ****

khalsain's picture
khalsain
244 pencils

love the campaign...gr8 idea!

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