Canadian Parks and Wilderness Society: Bath

When the caribou is in danger, we are too.
By saving the woodland caribou's remaining Boreal Forest habitat, we'll also help protect one of the world's largest natural carbon reserves, and slow the effects of climate change. Help us.
Caribouandyou.ca

Advertising Agency: TAXI Montréal, Canada
Creative Directors: Stéphane Charier, Alexandre Gadoua
Art Director: Maxime Jenniss
Copywriter: Jérôme Diez
Photographer: Jocelyn Michel

Published: 
January, 2008

7 comments

rafaanzo's picture
rafaanzo
6 pencils

i like it.

Monjet's picture
Monjet
175 pencils

Have seen something similar. It was for Volkswagen. Done much and much better!

talay's picture
talay
266 pencils

nice :)

oscarpola's picture
oscarpola
470 pencils

nice, good art direction, dont know about the copy though

adilicious's picture
adilicious
61 pencils

What the?

butta_fly's picture
butta_fly
10 pencils

I don't like the photographic arrangement, looks like it was shot in some dude's basement. And what are these images supposed to represent? It just doesn't come together for me.

minimaloid's picture
minimaloid
123 pencils

fun execution guys!
one thing that might not be funny are the caribous in danger, tho

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