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Published/Aired: 
January 2008
Description: 

When the caribou is in danger, we are too.
By saving the woodland caribou's remaining Boreal Forest habitat, we'll also help protect one of the world's largest natural carbon reserves, and slow the effects of climate change. Help us.
Caribouandyou.ca

Advertising Agency: TAXI Montréal, Canada
Creative Directors: Stéphane Charier, Alexandre Gadoua
Art Director: Maxime Jenniss
Copywriter: Jérôme Diez
Photographer: Jocelyn Michel

Comments (7)

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Highest Rated

minimaloid's picture
minimaloid
Activity Score 123

fun execution guys!
one thing that might not be funny are the caribous in danger, tho

rafaanzo's picture
rafaanzo
Activity Score 6

i like it.

Monjet's picture
Monjet
Activity Score 175

Have seen something similar. It was for Volkswagen. Done much and much better!

talay's picture
talay
Activity Score 266

nice :)

oscarpola's picture
oscarpola
Activity Score 470

nice, good art direction, dont know about the copy though

adilicious's picture
adilicious
Activity Score 61

What the?

butta_fly's picture
butta_fly
Activity Score 10

I don't like the photographic arrangement, looks like it was shot in some dude's basement. And what are these images supposed to represent? It just doesn't come together for me.

minimaloid's picture
minimaloid
Activity Score 123

fun execution guys!
one thing that might not be funny are the caribous in danger, tho

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