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Canadian Parks and Wilderness Society: Bath
When the caribou is in danger, we are too.
By saving the woodland caribou's remaining Boreal Forest habitat, we'll also help protect one of the world's largest natural carbon reserves, and slow the effects of climate change. Help us.
Caribouandyou.ca
Advertising Agency: TAXI Montréal, Canada
Creative Directors: Stéphane Charier, Alexandre Gadoua
Art Director: Maxime Jenniss
Copywriter: Jérôme Diez
Photographer: Jocelyn Michel
Published: January 2008
Comments
i like it.
Have seen something similar. It was for Volkswagen. Done much and much better!
nice :)
nice, good art direction, dont know about the copy though
What the?
I don't like the photographic arrangement, looks like it was shot in some dude's basement. And what are these images supposed to represent? It just doesn't come together for me.
fun execution guys!
one thing that might not be funny are the caribous in danger, tho
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