Canadian Paralympics Committee: Basketball

He doesn’t expect special treatment. Until he gets to the podium.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Director: Ian MacKellar
Creative Directors: Peter Ignazi, Carlos Moreno
Copywriter: Greg Buri
Art Director: Julie Nikolic
Group Account Director: Lori Davison
Photographer: Chris Woods
Head of Design: John Tisdall
Typographers: Julie Nikolic, John Tisdall
Retouching: Chris Woods
Studio: SGL

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8 comments

Ed Rapport's picture
Ed Rapport
724 pencils

I like the copy..

ace85le's picture
ace85le
3939 pencils

Copy's alright. But somehow it lacks the x-factor.

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bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like all three.

"If you are irritated by every rub, how will you be polished?"
— Rumi

kleenex's picture
kleenex
25728 pencils

I agree..

Glut's picture
Glut
3947 pencils

good approach for difficult thing to communicate

abdeLooK's picture
abdeLooK
252 pencils

i agree, goog concept

Boxey's picture
Boxey
8885 pencils

Expected take.

sukhdev's picture
sukhdev
148 pencils

i liked it.. great copy and visual but i dont know something is missing.

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