Canadian Film Centre: Worldwide Short Film Festival, Short Attention Span

brilliantly crafted copy. and as the headline says - short attention span - the ad did grab my attention in a short span and compelled me to read the entire text. good work. But it's very true in today's time where everything is happening at breakneck speed, its always better to keep things S&S (short and sweet).

I read through the whole copy nevertheless, simply because i was so sure since nobody would bother to read it, the copywriter wouldn't bother to write it well. I was wrong, so wrong...wonderfully written, Mr. copywriter n i salute your passion for your job. If it was me, i would have lost interest half-way n not bothered to do a great job till the end of the page. Really well done, appreciate your effort :)