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Published/Aired: 
February 2015
Description: 

The label doesn't tell the whole story.
It's time for change. Buying fairtrade ensures workers are being compensated fairly and not exposed to unsafe working conditions.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Copywriters: Arrabelle Stravoff, Danielle Haythorne
Print Producers: Cary Emley, Sue Wilkinson
Photographer: Clinton Hussey
Studio Artist / Typographer: Jonathon Cesar

Comments (8)

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Highest Rated

morse's picture
morse
Activity Score 17397

Great work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ogilvi Himself's picture
Ogilvi Himself
Activity Score 479

Looks like a tie

Молчать и слушать!

kleenex's picture
kleenex
Activity Score 44123

I like the concept.

Pete R.'s picture
Pete R.
Activity Score 3363

Cool art.

elmarianchi's picture
elmarianchi
Activity Score 1253

superb.... though you could lose the "the label doesn't tell the whole story" bit

it's OK to have an opinion

bobafett's picture
bobafett
Activity Score 2276

Nice set of ads

damnson's picture
damnson
Activity Score 11517

Very nice.

An axe murderer of ads.

Arkadiusz's picture
Arkadiusz
Activity Score 1275

Nice concept, even if it's not very touching.

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

morse's picture
morse
Activity Score 17397

Great work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

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