Canadian Dental Association: Oral Cancer

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Director: Chris Moore
Account Manager: Scott Barr
Agency Producer: Courtney Smith
Illustrator / Retoucher / Digital Artist: Studio 17

15 comments

atb2005's picture
atb2005
13567 pencils

Brilliant! Best print campaign today.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Ah, it was pretty easy to read from the thumbnail, but when it's enlarged, it becomes difficult. Interesting for sure.

elyoshiro's picture
elyoshiro
545 pencils

mmm

tirthomitro's picture
tirthomitro
2758 pencils

kewl

they showed me a picture & i laughed
dignity has never been photographed

Themadartist1972's picture
Themadartist1972
325 pencils

i like the trick :)

dadada's picture
dadada
1720 pencils

nice ad !

Everybody is creative, be yourself.

Thatthang's picture
Thatthang
71 pencils

It feels like it's trying to be cleverer than it actually is.

Billybell's picture
Billybell
373 pencils

thats it... I really agree!!!

credosian's picture
credosian
272 pencils

nice to see my campaign being replicated in austtralia. this was done in Ogilvy india. we also won an RX award for it and NY ad fest award of excellence for the campaign.
Creative team on the campaign was Burzin Mehta, me, madhavi prabhu, pankaj kharode and mamata jadhav.

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

jagadeesh's picture
jagadeesh
749 pencils

this campaign is talking about the dental issues but the visuals are challenging the eyesight of the reader..what's the connection ?

Thatthang's picture
Thatthang
71 pencils

Absolutely agree.

Thatthang's picture
Thatthang
71 pencils

That chinese restaurant thing is brilliant

Glut's picture
Glut
3947 pencils

clever series

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