Canadian Dental Association: Magic Eye

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Director: Chris Moore
Account Manager: Scott Barr
Agency Producer: Courtney Smith
Illustrator / Retoucher / Digital Artist: Studio 17

14 comments

Pincuid's picture
Pincuid
163 pencils

Haha I like it...even though It makes sense, I still think it will annoy the hell out of people who can't see stereograms :

elyoshiro's picture
elyoshiro
545 pencils

nop

ivan's picture
ivan

Sir, you have to be more elaborate than just one word. We want to hear your thoughts, not just an assessment please.

Ivan Raszl, admin of AotW

Gi_bo's picture
Gi_bo
1385 pencils

I really dont think this works, and sureley not for such a serious matter. What happens to those who cant read it and those who dont know what its about?, is it not for them??

GiBo

My_friend_Goo's picture
My_friend_Goo
289 pencils

I can't make this one out

Wich is kinda the point i guess.

I like it

LeeHarvey's picture
LeeHarvey
3045 pencils

Geezzzz I had to print it out and look at it for at least 20 seconds before I saw it! Not a very original concept but it kept me busy for quite a while, thus an entertaining ad!

atb2005's picture
atb2005
13567 pencils

Yes, Mr Harvey. You need to print this out and then look at it.:)

http://www.magiceye.com/faq_example.htm

Themadartist1972's picture
Themadartist1972
325 pencils

well i am not a dentist and i saw it! so what ? i found it a boring visual !

Nike Diesel's picture
Nike Diesel
13389 pencils

I second that.

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

I third that.

Argonath's picture
Argonath
83 pencils

my eyes is watering, trying to solve this one...

simonsays's picture
simonsays
332 pencils

Always entertaining.

Very good for waitrooms.

I'm always bored waiting for the dentist, with only a few 6 month old magazines about how to be flat next summer.

soya2's picture
soya2
134 pencils

"TOOTH DECAY"

Hahaha, Nice.... but..... it is really confusing.... an eye check for a tooth problem?

andylefty's picture
andylefty
4539 pencils

Its a new engaging way to promote a dentist without using vulgar visuals.

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