Canadian Dental Association: Magic Eye

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Director: Chris Moore
Account Manager: Scott Barr
Agency Producer: Courtney Smith
Illustrator / Retoucher / Digital Artist: Studio 17

May 2011


Pincuid's picture
163 pencils

Haha I like it...even though It makes sense, I still think it will annoy the hell out of people who can't see stereograms :

elyoshiro's picture
546 pencils


ivan's picture

Sir, you have to be more elaborate than just one word. We want to hear your thoughts, not just an assessment please.

gioborde's picture
1387 pencils

I really dont think this works, and sureley not for such a serious matter. What happens to those who cant read it and those who dont know what its about?, is it not for them??


My_friend_Goo's picture
292 pencils

I can't make this one out

Wich is kinda the point i guess.

I like it

LeeHarvey's picture
3045 pencils

Geezzzz I had to print it out and look at it for at least 20 seconds before I saw it! Not a very original concept but it kept me busy for quite a while, thus an entertaining ad!

atb2005's picture
13561 pencils

Yes, Mr Harvey. You need to print this out and then look at it.:)

Themadartist1972's picture
325 pencils

well i am not a dentist and i saw it! so what ? i found it a boring visual !

Nike Diesel's picture
Nike Diesel
13431 pencils

I second that.

Dingleberry Jack's picture
Dingleberry Jack
246 pencils

I third that.

Argonath's picture
83 pencils

my eyes is watering, trying to solve this one...

simonsays's picture
332 pencils

Always entertaining.

Very good for waitrooms.

I'm always bored waiting for the dentist, with only a few 6 month old magazines about how to be flat next summer.

soya2's picture
134 pencils


Hahaha, Nice.... but..... it is really confusing.... an eye check for a tooth problem?

andylefty's picture
4535 pencils

Its a new engaging way to promote a dentist without using vulgar visuals.

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