Canadian Club Whisky: Dads first

Advertising Agency: Energy BBDO, Chicago, USA
Chief Creative Officer: Marty Orzio
Creative Directors: Derek Sherman
Copywriter: Derek Sherman
Art Director: Jason Stanfield
Designers: Steve Denekas, Jason Hardy
Senior Art Buyer: Liz Miller- Gershfeld
Assistant Art Buyer: Jackie VanWinkle
Print Producer: Linda Dos Santos
Photographer: Robert Whitman
Account Services: Doug Ryan, Marzena Grecki


Salet's picture
288 pencils

Totally dig it.

bertie's picture
54 pencils

Love this one. Great art direction.

rupert james's picture
rupert james
24 pencils

Great pithy copy, too. Point is, though, the treatment is fresh – and that's what'll make it memorable.

fractalrene's picture
1504 pencils

Cool art direction and nice text. Sure it make us smile. Good work, work, work, BBDO.

tantrik_indian's picture
953 pencils

Loved it.
~~be cool eh!~~

~~this paranoid survived!~~

andrej dwin's picture
andrej dwin
937 pencils

is the new fad in advertising aggressiveness?
this isn't a post against this campaign, it's not bad in my eyes, but I'm really getting the feeling we're back in the phase when it's important to be as aggressive as possible to get some acknowledgment from the industry. and I'm not sure if I really like that.
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AdArena: Sex Sells

talkingisfree's picture
2660 pencils

Gooooooooooooood! love the art direction!

chinaski's picture
951 pencils

what a hot woman...

bknowlden's picture
3647 pencils

I like it better than the other one, and it has great art direction. But the copy is strange in parts and I don't feel like the typography totally jives...

Guest's picture

The copy is a little awkward, but otherwise a stunning visual and great ad.

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