Canadian Club Whisky: Dads first

Advertising Agency: Energy BBDO, Chicago, USA
Chief Creative Officer: Marty Orzio
Creative Directors: Derek Sherman
Copywriter: Derek Sherman
Art Director: Jason Stanfield
Designers: Steve Denekas, Jason Hardy
Senior Art Buyer: Liz Miller- Gershfeld
Assistant Art Buyer: Jackie VanWinkle
Print Producer: Linda Dos Santos
Photographer: Robert Whitman
Account Services: Doug Ryan, Marzena Grecki

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10 comments

Salet's picture
Salet
288 pencils

Totally dig it.

bertie's picture
bertie
54 pencils

Love this one. Great art direction.

rupert james's picture
rupert james
24 pencils

Great pithy copy, too. Point is, though, the treatment is fresh – and that's what'll make it memorable.

fractalrene's picture
fractalrene
1506 pencils

Cool art direction and nice text. Sure it make us smile. Good work, work, work, BBDO.

tantrik_indian's picture
tantrik_indian
953 pencils

Loved it.
~~be cool eh!~~

~~this paranoid survived!~~

andrej dwin's picture
andrej dwin
939 pencils

is the new fad in advertising aggressiveness?
this isn't a post against this campaign, it's not bad in my eyes, but I'm really getting the feeling we're back in the phase when it's important to be as aggressive as possible to get some acknowledgment from the industry. and I'm not sure if I really like that.

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talkingisfree's picture
talkingisfree
2571 pencils

Gooooooooooooood! love the art direction!

chinaski's picture
chinaski
949 pencils

what a hot woman...

bknowlden's picture
bknowlden
3647 pencils

I like it better than the other one, and it has great art direction. But the copy is strange in parts and I don't feel like the typography totally jives...

Guest's picture
Guest

The copy is a little awkward, but otherwise a stunning visual and great ad.

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