Canadian Breast Cancer Foundation: Spirit-mom Daughter

Some Women Run It Every Year.

Where most charity advertising is fake & happy or horribly realistic and depressing, we found an extremely compelling and simultaneously empowering and hopeful way to position this charity event. Our media director also managed to transform $500K of paid media into $6Million (and counting) of donated media.

Advertising Agency: Cundari Group, Toronto, Canada
Creative Director: Fred Roberts
Art Director: Mike Dietrich
Copywriter: Tim Das
Photographer: Chris Gordaneer
Media Director: Anne Wood
Published: August 2007

1 comment

Ravages's picture
842 pencils

I guess the brief wrote the ad. Good piece, IMO. The media numbers sound better.

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