Canadian Breast Cancer Foundation: Spirit-family

Some Women Run It Every Year.

Where most charity advertising is fake & happy or horribly realistic and depressing, we found an extremely compelling and simultaneously empowering and hopeful way to position this charity event. Our media director also managed to transform $500K of paid media into $6Million (and counting) of donated media.

Advertising Agency: Cundari Group, Toronto, Canada
Creative Director: Fred Roberts
Art Director: Mike Dietrich
Copywriter: Tim Das
Photographer: Chris Gordaneer
Media Director: Anne Wood
Published: August 2007

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11 comments

Babi's picture
Babi
154 pencils

It's a very nice poster. The idea behind the message is really great!

Rajib's picture
Rajib
369 pencils

Brilliant,

esosa osagiede's picture
esosa osagiede
50 pencils

Esoterik

BRILLIANT EXTREMLY BRILLIANT!

Guest69966996's picture
Guest69966996

boring. There is nothing interesting about this ad. No emotion. Where is the wow factor? Keep going fellas.

Blahg's picture
Blahg
616 pencils

You don't need "wow factor" for a cancer ad. 1 in 3 people get cancer now, everyone knows someone who has died of it. It has its own built in "wow factor".

Ressources non profit's picture
Ressources non ...

This campaign is brilliant!
There is emotion coming out of this ad and its message is perfect!

Blahg's picture
Blahg
616 pencils

There is a really well done cinema ad, that plays before movies here in Canada, from this campaign as well. Hopefully Ivan will be able to get his hands on it.

Toro's picture
Toro
1007 pencils

As if this is not depressing. Who are they kidding?

esosa osagiede's picture
esosa osagiede
50 pencils

Esoterik

thanks blhag.i mean some times the people who comment on these threads really surprise me.Any one looking for wow! go get cancer and get wowed!

brilliant poster simply put powerfull message saying if those who have died from cancer are still in solidarity with the living running against cancer.

tight.

Gianfranco Gaioni's picture
Gianfranco Gaioni

It is so lame and fake!
You put smiley people running with ghosts just to raise money for some cynical foundation...

And you also write it as the most incredible achievement you did: "Our media director also managed to transform $500K of paid media into $6Million (and counting) of donated media"

This kind of stuff is really disgusting...

Esoterik's picture
Esoterik
32 pencils

esoterik

GIANFRANCO I THINK YOUR LACK OF CREATIVE PROWESS SHOULD BE CURBED A BIT.I THINK YOUR ABOVE REPLY TO THIS THREAD WAS QUITE RUDE.

I LOVE THIS CANCER AD.I KEEP LOVING IT EVERYTIME I SEE IT.

YOU SHOULD TO.

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