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Published/Aired: 
February 2013
3487
Description: 

Print advertisment created by Idea Studio, Canada for Canadian Breast Cancer Foundation, within the category: Public Interest, NGO.

Advertising Agency: Idea Studio, Toronto, Canada
Creative Director: Bruce Sinclair

Comments (4)

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morse's picture
morse
Activity Score 17883

It's actually a really nice insight. Many people are scared to do sports because they feel they are not good enough at it. Yet that's not the point. You do it stay in shape not to win a championship. Nice and honest campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Spanky's picture
Spanky
Activity Score 4899

You don't have to be good to work for Idea Studio.

kleenex's picture
kleenex
Activity Score 48548

The print ads are better than the video.

TheSmirkingFox's picture
TheSmirkingFox
Activity Score 145

It's so complicated. And the 1960s length of that copy isn't helping.

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