Canadian Breast Cancer Foundation: Hockey

Advertising Agency: Idea Studio, Toronto, Canada
Creative Director: Bruce Sinclair

4 comments

morse's picture
morse
15972 pencils

It's actually a really nice insight. Many people are scared to do sports because they feel they are not good enough at it. Yet that's not the point. You do it stay in shape not to win a championship. Nice and honest campaign.

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Spanky's picture
Spanky
4898 pencils

You don't have to be good to work for Idea Studio.

kleenex's picture
kleenex
29303 pencils

The print ads are better than the video.

TheSmirkingFox's picture
TheSmirkingFox
145 pencils

It's so complicated. And the 1960s length of that copy isn't helping.

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