November 2013

Change can be a scary thing for business, especially when you consider the influence of new technology. This new concept from Idea Studio – crafted by our friends at Tendril – tells the story of a predator that embodies the common symptoms of a business's fear of change. A dragon, made of everything outdated – stacks of documents, strands of cable, old computers, filing cabinets, even disgruntled employees. And like all dragons this one breathes fire, but his fire is actually made of money. For a business struggling to adapt, the only true ally is a consultant with the CMC designation.

Advertising Agency: Idea Studio, Canada
Production Company: Tendril
Creative Directors: Bruce Sinclair, Chris Bahry
Account Director: Roy Levine
Art Directors: Bruce Sinclair, Jocelyn Cheung
Writer: Bruce Sinclair, Jaime Sugiyama
Executive Producers: Caterina Salvatori, Kate Bate
Producers: Linda Couto, Anne Deslauriers
Concept Art: Jason Munger, Rodrigo Rezende
3D Modeling: Victor Hugo, Ben Pilgrim
Textures / Lighting / Render: Brad Husband
Fire Simulation: Marcin Porebski
Compositing: Chris Bahry

Comments (4)

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Highest Rated

salil07's picture
Activity Score 143

solid execution!

Hand on my heart

Perkptar's picture
Activity Score 392

Good concept and nice art.

Andrés Téllez V.

DesignDine's picture
Activity Score 1313

That's a piece of art and idea! Nice!

kleenex's picture
Activity Score 43398

art is solid.

salil07's picture
Activity Score 143

solid execution!

Hand on my heart


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