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Comments (27)

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Highest Rated

gibshellenberger's picture
gibshellenberger
Activity Score 157

concept's flat, looks cool though. shrug.

kre8's picture
kre8
Activity Score 989

so loud it wakes everyone else up?

or...

everyone has one?

i dont know.

rembrandt's picture
rembrandt
Activity Score 42

Where the hell is this upper-class version of an thai shanty town anyway? Haven't so many tents in one place since travelling through Holland.

kre8's picture
kre8
Activity Score 989

and what about the rest of the campaign?

Dick Huges's picture
Dick Huges
Activity Score 937

i dont get it either. And why would I want to have a watch that would wake everyone up.

esotericusername's picture
esotericusername
Activity Score 313

mmmmmmmmmmmmmmmmmmmmmmmmmmgold

addyhoch10's picture
addyhoch10
Activity Score 2592

mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmwhy?

esotericusername's picture
esotericusername
Activity Score 313

mmmmmmmmmmmmmmmmmmmfeelinginmygut!

addyhoch10's picture
addyhoch10
Activity Score 2592

mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmkay...

esotericusername's picture
esotericusername
Activity Score 313

ha, "I know it but I don't think I should say it"

ChuckNorris's picture
ChuckNorris
Activity Score 834

it needs a tagline to make sense.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

True.

Not enough ads have taglines these days, seems like nocopy is the fad of the day.

BUGGERS

Slashh's picture
Slashh
Activity Score 294

My problem is, the idea of the lights is a nice thought, but it's the same joke three times. Simply changing the dwelling doesn't seem like it's enough to justify three ads. Should have been just one.

bknowlden's picture
bknowlden
Activity Score 3647

Yeah, I caught this in the exhibition section. Not much a fan of the work, but it's also not damaging for the brand.

Rusio's picture
Rusio
Activity Score 326

Loud, definetly loud.
Just look at the upper right corner. In the logo and clock.
See the expansive sound waves. That makes sense.
It wakes up everybody around.
Nice idea.

Rog's picture
Rog
Activity Score 6082

Pay that.
Just saw a sale spot for an Oz autoparts chain
with a whole stack of punters in (same) tents outside the store
all woken by the same 'car rev' alarm clock.

>>>> That's not an ad. THIS is an ad.

Noyel's picture
Noyel
Activity Score 24

This won in Asia Advertsing Festival... coupleof awards I think

jennywhx's picture
jennywhx
Activity Score 1142

i will kill the one who owe a seiko alarm, wake me up when i don't want to.

http://jennywhx.blogspot.com jwhx:Visionary

jmcho's picture
jmcho
Activity Score 278

i like it. shows the effectiveness of the product in an exaggerated manner.

vexguy's picture
vexguy
Activity Score 93

Is this watch disturbance for others..?

Fallon's picture
Fallon
Activity Score 108

What bullshit. Why has every other ad become
some sort of a puzzle we have to decipher?

deadline-walking's picture
deadline-walking
Activity Score 79

LOUD & CLEAR. One alarm clock somewhere in the camp/building, wakes up everyone else.

Fallon's picture
Fallon
Activity Score 108

Thanks for the help.

Maybe now a small note for the people who are not in advertising.
For the people first. For the jury second.

Desi's picture
Desi
Activity Score 1052

This idea needs to come up with a mailer explaining the idea. One thing is clear this is an ad for an Alarm Clock as it says so.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Looks great, but not working for me, too many ifs/ors and not enough clarity.

3/10.

BUGGERS

special k's picture
special k
Activity Score 145

I want have a watch that awake everyone up!
Because I am bastard inside.

mrtalented's picture
mrtalented
Activity Score 2171

good photo and art direction. but the idea can be for some products that keep you up all night as well.

by the way, this alarm clock doesn't only annoy campers, but the GIANT birds also. beware of out-of-proportion!

gibshellenberger's picture
gibshellenberger
Activity Score 157

concept's flat, looks cool though. shrug.

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