Campbell's Real Stock: Fish

Advertising Agency: Y&R, Auckland, New Zealand
Creative Director: Vaughn Davis
Creatives: Matt Sellars, Cory Bellringer, Danny Brown
Photographer: Julie-Maree Southen
Retoucher: Sean Collier
Group Account Director: Paula Kelly

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12 comments

SoCH_TO's picture
SoCH_TO
953 pencils

Cool Campaign!!

Live with Passion

Guest's picture
Guest

too subtle.

kibongo's picture
kibongo
116 pencils

Well, you have to try very very hard and with a lot of imagination you can see a fishtail...

everartz's picture
everartz
7611 pencils

they should have played more with the shape of the pack to make it look like a fish... this isnt enough, but again the entire campaign works well

| Everartz |

danvertising's picture
danvertising
50 pencils

Why?

danvertising's picture
danvertising
50 pencils

Oh, that's supposed to be a fish?

Guest's picture
Guest

looks like fish coming out of water rather then going back in....weak though campaign...absolute first idea...thus Y and R aren't even on the radar anymore in NZ or anywhere for that fact. Next time maybe Y and nah.

Sephi's picture
Sephi
139 pencils

don't tell me that's a tail fin of fish

Guest's picture
Guest

Ok, I won't tell you that that is indeed a fish tail.

Guest's picture
Guest

non sens AD

Pencil-Killer's picture
Pencil-Killer
59 pencils

great work, simple and effective

Guest's picture
Guest

art direction that has no artistic license

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