Campbell Care Plumbing, Heating and Air: Iron

Is your furnace winter-ready?

Advertising Agency: Immersion Creative, Vancouver, Canada
Creative Director: Mike Catherall
Art Director: Seann Einerssen
Copywriter: Mike Catherall
Photographer: Rosie Hardy
Published: January 2011

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8 comments

Laymie's picture
Laymie
27 pencils

Agreed. Very dreamy.

luispiter's picture
luispiter
2756 pencils

what is the product...i dont understand

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

Really? It's the same ad three times, with literally the same line and everything. These are not good.

copycopycopy's picture
copycopycopy
148 pencils

Very non-creative.

dadada's picture
dadada
1719 pencils

i don't get it, what's should the consumer understand?

Everybody is creative, be yourself.

Billoughsby's picture
Billoughsby
5091 pencils

If you've had furnace trouble, or a winter power outage, these will ring comically true for you, more so than for most people. I'm not sure that's a flaw. I'm going to say it's not. It would be close to impossible to make an ad on this theme pitched to people who feel invincible or whose super drops down and repairs any issues in an hour.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

I'm opposed to these, not because they're untrue—I think it's clear that it's a human truth. But, for two reasons, this is not great advertising: 1. It's expected. It's not a big leap. If your furnace goes out, it's going to be freaking freezing in your house. It's not weird enough. And 2. It's exaggeration at its worst. And it's not even surprising exaggeration.

I'm not saying it's a bad strategy, or that it's not a human truth—it clearly is. I'm just saying it fails because it's not surprising in any way. It's very straightforward.

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